anaplan.com
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Anaplan: The $552M Planning Titan
Why this enterprise planning giant still dominates with 880k monthly visits
In a world drowning in spreadsheets, Anaplan carved out a $552M empire by promising to replace them entirely. With 2,417 employees and 880k monthly visitors, they aren't just a software vendor—they are the operating system for enterprise finance and operations.
"Anaplan isn't selling software; they are selling the end of spreadsheet chaos."
The Enterprise Moat
Anaplan's traffic profile reveals a mature, enterprise-heavy user base. With 57% of traffic coming directly to anaplan.com, it indicates that 500k+ professionals are visiting the site by typing the URL directly—likely logging into the platform or seeking support. This is the hallmark of a sticky, mission-critical tool, not a casual browsing destination.
The SEO & Brand Dominance
The keyword data is telling. 'Anaplan' commands 34,400 monthly searches alone, dwarfing branded competitors. But the real gold is in the long tail: 'Anaplan Careers' (2,870) and 'Anaplan Learning Center' (270). This signals a healthy ecosystem where users don't just use the product—they want to join the company and master the platform.
The technology stack reveals a modern, performant frontend. They utilize Vite for rapid builds, Tailwind CSS for utility-first styling, and GSAP for sophisticated animations. This isn't legacy enterprise software with a 2010 UI; it's a polished, high-performance web experience designed for heavy data visualization.
- Revenue Velocity: $552M ARR with a $299.9M funding history suggests a path to profitability or efficient scaling.
- Leadership Stability: Frank Calderoni (ex-IBM, Cisco) brings the C-suite credibility needed to close massive enterprise deals.
- Global Reach: The traffic distribution (despite 'undefined' labels) suggests a strong international footprint, essential for global planning platforms.
The Verdict: A Mature Powerhouse
Anaplan proves that in B2B, direct traffic and brand recall are the ultimate metrics of success.
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About anaplan.com
Company Overview
Technology Stack
anaplan.com uses 20 technologies across their website including Vidyard, Font Awesome, Adobe Fonts, HSTS, and more.
Video
Vidyard
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
CMS
WordPress
Privacy & Consent
OneTrust
Marketing Automation
Marketo
Traffic & Audience
anaplan.com receives approximately 881.0K monthly visitors and ranks #47,924 globally. The website has a bounce rate of 38% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 7:56 on the site.
The majority of anaplan.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about anaplan.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit anaplan.com directly at https://anaplan.com.