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Relevante: The Quiet Giant of Outplacement
How a 177-person firm captures $23M in revenue with a 56% direct traffic moat
In an industry obsessed with tech disruptors, Relevante proves that old-school service models still print money. This isn't a VC-backed startup chasing scale—it's a disciplined, 177-person outplacement machine quietly commanding a $23.4M revenue stream by doing the unglamorous work of workforce transitions.
"Their dominance isn't in traffic volume—it's in the 56% of visitors who come directly, a signal of deep enterprise trust and repeat business."
The Human-Centered Playbook
Relevante's 177 employees generate $132,000 in revenue per head—a premium for services that require deep empathy and human interaction. Unlike algorithmic job boards, their model scales through trust, not code. The presence of senior roles like 'Sr. Business Development Manager' and 'Virtual Recruiter' hints at a high-touch, consultative approach.
The Traffic Paradox
With only 4,619 monthly visits and a global rank of #4.3M, Relevante is invisible on the open web. Yet, 56% of their traffic is direct—meaning clients type 'relevante.com' into their browser. This is the signature of a B2B service business built on referrals and long-term contracts, not SEO. The 23% organic traffic is almost entirely branded searches for 'relevante' itself.
The keyword data reveals a fascinating insight: their second-highest search volume is for 'intellect inc staffing agency,' suggesting they're either competing with or are confused with another entity in the same space. Meanwhile, searches for 'brassington scottsdale az' point to William Brassington, their H1-tagged namesake, likely a key executive anchoring their market presence.
- Revenue/Employee: ~$132K (indicative of high-value service contracts)
- Traffic Quality: 56% direct traffic = exceptional brand recall
- Tech Stack: Lightweight (jQuery, Tailwind) — they invest in people, not bloated software
The Anti-Startup Success Story
Relevante wins by being the boring, reliable partner in a volatile market. Their 56% direct traffic moat is worth more than a thousand SEO keywords.
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Open Graph Image
https://relevante.com/wp-content/uploads/2025/06/Copy-of-Outplacement-Services-Direct-Hire-Recruiting-2.png
Meta Tags
Relevante, Inc. | Outplacement Services And Direct Hire Recruiting.
Relevante provides Outplacement Services and Direct Hire solutions to help companies support transitions with care and integrity.
H1 Tags
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About relevante.com
Relevante provides Outplacement Services and Direct Hire solutions to help companies support transitions with care and integrity.
Company Overview
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Technology Stack
relevante.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight, Microsoft Ads
Traffic & Audience
relevante.com receives approximately 4.6K monthly visitors and ranks #4,390,819 globally. The website has a bounce rate of 83% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:15 on the site.
The majority of relevante.com's traffic comes from .
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