renin.com
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Renin: The $79M Barn Door Specialist
How a niche heavy industry player carved out a $79M revenue stream in home décor
Renin isn't just selling doors—they're selling the architectural illusion of space itself. In a market dominated by giants, this 224-person company has engineered a $79.1M revenue stream by turning the humble barn door into a lifestyle statement.
"Renin isn't competing with home improvement stores—they're competing with interior design magazines."
The Niche-to-Scale Strategy
Renin's secret lies in keyword domination. With 14,510 monthly searches for 'renin' alone, they've achieved brand recognition that defies their modest 11.5K monthly visits. They rank for ultra-specific queries like 'do closet doors need to be exact size as opening' (210 monthly searches) and 'locks for barn doors' (190 searches)—micro-moments where they're the definitive answer.
The DIY Architect
Their customer isn't a contractor—it's the Pinterest-obsessed homeowner who just watched a YouTube tutorial on sliding barn doors. The 41% organic traffic share proves they're winning the content war, with their blog post 'neutral is definitely not boring' serving as a gateway drug to their hardware kits.
What makes Renin fascinating is their tech stack transparency. Built on jQuery and Tailwind CSS with Owl Carousel for product displays, they're not chasing bleeding-edge frameworks. Their priority hints and lazy loading show they're optimizing for the exact moment a homeowner decides that closet door gap is finally unacceptable.
- Dominates long-tail keywords in the barn door niche (190-210 monthly searches each)
- 41% of traffic comes from direct navigation—strong brand recall for a B2B-heavy industry
- YouTube presence (28K subscribers) drives the visual inspiration that converts to hardware sales
- Operates in heavy industry but markets like a lifestyle brand
The Quiet Giant in Home Décor
Renin proves you don't need 10M monthly visitors when you own the exact moment someone measures their door frame
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Open Graph Image
https://www.renin.com/wp-content/uploads/2016/12/fallback.png
Meta Tags
Sliding Barn Doors, Closet Doors, & Home Décor | Renin
At Renin, we believe there's no place like home. Our doors, partitions and decor don't just accent your room, they create it!
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About renin.com
At Renin, we believe there's no place like home. Our doors, partitions and decor don't just accent your room, they create it!
Company Overview
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Technology Stack
renin.com uses 28 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Email Marketing
Mailchimp
Traffic & Audience
renin.com receives approximately 11.5K monthly visitors and ranks #2,113,429 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
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