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RepCard: The Sales System That Actually Works?
How a 51-person team built a $11.7M revenue machine for digital business cards
In a crowded digital business card market, RepCard isn't just selling plastic alternatives—they're selling a sales system. With 51 employees generating $11.7M in revenue, they've built more than a networking tool; they've built a lead management engine that's capturing 88,715 monthly visits.
"They're not competing with digital card apps—they're competing with CRM systems and appointment setters."
The Sales-First Approach
RepCard's headline 'Finally, a sales system that works!' reveals their positioning strategy. They're not targeting casual networkers—they're going after sales professionals who need tracking, appointment setting, and lead management. This explains why their organic search traffic is only 25% while direct traffic dominates at 63%. Sales teams aren't discovering them through Google; they're being referred by other sales professionals.
The Growth Engine
Their tech stack tells a story of rapid iteration: jQuery for legacy support, Tailwind CSS for modern UI, and Hotjar for conversion optimization. The 25% organic traffic suggests strong word-of-mouth, while the 63% direct traffic indicates high brand recall and repeat usage. Their social presence across TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram shows they're meeting salespeople where they actually are.
The keyword data reveals their niche focus: 'rep card' (220 monthly volume) and 'repcard' (120 monthly volume) dominate their search traffic. Interestingly, they rank for hyper-specific terms like '516-641-3950' (100 monthly volume) and 'marchond jones' (30 monthly volume)—likely client names or locations. This suggests they're deeply embedded in specific sales verticals rather than chasing broad market share.
- Founder-led with Bradley Mortensen at the helm
- Leadership team spans product (Sachin Bharti), revenue (Dustin Mack), and operations (Natalie Reeder)
- Product-focused with Kirti Suhag as Associate Product Owner
- 78% of traffic from undefined sources suggests strong direct sales and partnerships
RepCard isn't a digital card company—it's a sales enablement platform
With $11.7M revenue and 51 employees, they've proven that solving the 'last mile' of sales networking creates enterprise value
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Meta Tags
RepCard: Digital Business Cards for Sales & Networking
Boost sales with RepCard's digital business cards, tracking, setting appointments, and managing leads with advanced solutions for professionals.
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About repcard.com
Boost sales with RepCard's digital business cards, tracking, setting appointments, and managing leads with advanced solutions for professionals.
Company Overview
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Technology Stack
repcard.com uses 27 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful
CDN
cdnjs, unpkg, jsDelivr
Traffic & Audience
repcard.com receives approximately 88.7K monthly visitors and ranks #424,803 globally. The website has a bounce rate of 12% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 1:59 on the site.
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This page provides publicly available information about repcard.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit repcard.com directly at https://repcard.com.