With 90.9% of traffic from France, Reporterre has captured the country's environmentally conscious readers with surgical precision. The site's 78 employees generate $10.9M in revenue—approximately $139K per employee—suggesting a lean, efficient operation that maximizes impact per headcount. Unlike broad-spectrum news sites, Reporterre's audience isn't just visiting; they're staying, with direct traffic accounting for 38% of visits—a loyalty metric most media companies would kill for.

Reporterre's keyword strategy reveals a masterclass in niche domination. While competing for broad terms like 'actualités' (536K monthly searches), they've built an unassailable fortress around 'reporterre' itself—5,160 monthly searches for their brand name alone. This brand equity is amplified by 5.7 million backlinks, creating a SEO moat that competitors can't easily breach. Their tech stack—Tailwind CSS, Cloudflare, Cloudflare Turnstile—suggests a modern, performance-optimized platform built for scale.