requestinfo.onlinelaw.wustl.edu
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WashU's $4.8M Stealth Launch
Inside Washington University's quiet entry into online legal education
While everyone watches Coursera and edX, Washington University in St. Louis quietly built a $4.8M revenue engine for online legal education. This isn't another MOOC—it's a precision instrument for adult learners.
"They're not selling degrees—they're selling credibility in a box."
The Trojan Horse Strategy
requestinfo.onlinelaw.wustl.edu is a lead generation machine disguised as a university page. With only 33 employees generating $4.8M, each person drives $145K in revenue—unheard of for traditional education. This isn't a department; it's a startup inside a 170-year-old institution.
The Zero-Traffic Paradox
The domain shows 0 monthly visits, but that's the point. This isn't for organic discovery—it's a conversion funnel. Every visitor is pre-qualified through WashU's main brand equity. The real traffic happens upstream, where legacy reputation meets modern demand.
The tech stack reveals their ambition: Tailwind CSS, DaisyUI, and AWS CloudFront aren't tools for a brochure site. They're building for scale. Datadog RUM and Segment show obsessive tracking of every micro-interaction—every scroll, every hesitation, every form abandonment. This is data-driven education at its most ruthless.
- Revenue per employee: $145K (vs. $80K industry average)
- Stack: Modern web tech built for conversion, not content
- Strategy: Leverage legacy brand to capture online law market
- Scale: Designed for 10x growth without rebuilding
The Education Trojan Horse
WashU isn't competing with online universities—it's making them irrelevant by leveraging institutional prestige into a scalable, trackable, high-margin delivery model.
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About requestinfo.onlinelaw.wustl.edu
Company Overview
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Technology Stack
requestinfo.onlinelaw.wustl.edu uses 10 technologies across their website including Amazon S3, Amazon Web Services, Optimizely, Datadog RUM, Segment, and more.
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
A/B Testing
Optimizely
Analytics & Marketing
Datadog RUM, Segment, Google Tag Manager
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
requestinfo.onlinelaw.wustl.edu receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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