In an industry dominated by Gartner and Forrester, NelsonHall is the boutique firm that doesn't just survive—it thrives by being brutally specific. With just 40 employees and $6M in revenue, they command an audience so loyal that 55% of their traffic comes directly to their domain, bypassing Google entirely.

"They don't try to cover everything. They own business process and IT service transformation—and that focus is their superpower."

The tech stack reveals their priorities: Next.js for speed, Cloudflare for reliability, and a minimalist design that loads fast for time-strapped executives. No fancy animations, no content walls—just research. Their blog at /articles isn't a marketing funnel; it's a research repository where 29% of traffic finds them organically for specific queries like 'HR BPO vendor evaluation' or 'IT service transformation benchmarks.'

• Direct traffic (55%) > Organic traffic (29%) = True brand authority
• 40 employees generating $6M = $150K revenue per employee (industry-leading efficiency)
• Social presence focused on LinkedIn/Twitter (not TikTok) = B2B decision-maker alignment
• No funding rounds = Profitable or bootstrapped (rare in analyst firms)