In a market dominated by Booking.com and Expedia, ReservHotel isn't trying to outspend them—it's outmaneuvering them. By focusing exclusively on destination hotels and resorts, this niche player is building a defensible empire by packaging hotels with airfare, directly attacking the OTA model at its core.

"They're not competing for every traveler—they're owning the destination vacationer, one bundled package at a time."

The leadership team tells the story of their execution. CEO Luis Barberi, COO Mary Pinto, and Chief Development Officer Joaquin Barberi form a tight core. Gabriel Nóbrega leads the flight department—critical for their bundling advantage. This isn't a startup with 500 engineers; it's a lean operation focused on operational excellence in a complex, high-touch business model.

• Revenue-per-employee ratio of ~$229K suggests strong operational efficiency
• Tech stack prioritizes performance (Vite, Lazy Loading) over flashy features
• Minimal marketing dependency: only 4% organic search shows reliance on partnerships, not SEO
• Backlink-to-traffic ratio indicates high authority but low conversion—likely a B2B2C model where they drive bookings but traffic stays on partner sites