While you're streaming a playlist at a gym, a coffee shop, or in an elevator, someone is getting paid. In Canada, that someone is Re:Sound, a non-profit that has built a $7.5M revenue engine by monetizing the ambient soundtrack of the nation. This isn't about hit songs; it's about the infrastructure of sound.

"Re:Sound isn't competing with Spotify; they're billing the places Spotify can't reach."

The company's digital footprint is modest (3,302 monthly visits), but that's misleading. Re:Sound doesn't need mass traffic; it needs targeted traffic from commercial entities. Their top keyword, 're:sound' (650 volume), indicates strong brand recognition within their niche. The real story is in the 'undefined' traffic source—likely direct invoicing and B2B relationships that bypass search entirely. This is a B2B utility playing B2C SEO games.

• Defensible Monopoly: Mandatory collective licensing eliminates competition in their core market.
• Low-Cost Operations: $7.5M revenue with 63 employees suggests high margins on administrative fees.
• Digital-First Strategy: 'Tariff 8' focus indicates aggressive adaptation to streaming-era royalties.
• Educational SEO: 53% organic traffic comes from educating businesses on legal obligations.