While Silicon Valley chases AI unicorns, a Vermont non-profit is quietly building a retail empire that generates $7.5M annually from secondhand goods. ResourceVT isn't just a thrift store—it's a community infrastructure play disguised as charity.

"They're not selling used dryers—they're monetizing community trust while solving Vermont's waste problem."

The traffic split tells the story: 48% direct traffic means brand recognition that e-commerce companies would kill for. Vermonters don't browse—they bookmark. While organic search at 32% seems modest, it's all high-intent local queries. The absence of backlink data suggests they're not playing SEO games; their authority comes from being physically embedded in the community.

• Zero national marketing spend—100% of traffic is Vermont-based
• Trustpilot data missing suggests they don't need third-party validation
• Cloudflare + HSTS indicates basic but adequate tech stack for their model
• Top keywords reveal they own both donation intent ('charities that accept mattress donations') and purchase intent ('used dryers')