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RestOrent: The Belgian Giant in Party Rentals?
A surprising €154M revenue machine hiding in plain sight.
RestOrent isn't just another local party planner; it's a €154M revenue giant operating with a shockingly low online footprint. While the data suggests a modest digital presence, the financials tell a story of massive B2B scale. Let's peel back the layers of this Belgian e-commerce paradox.
"This isn't a startup playbook; it's a legacy asset with a website attached."
The Offline Behemoth
With 601 employees and $154M in revenue, RestOrent operates at an enterprise scale that dwarfs typical digital-native startups. The low website traffic (1,410 monthly visits) suggests their revenue is driven by high-volume B2B contracts, event venues, and direct sales channels rather than consumer e-commerce browsing. This is a volume play, not a conversion optimization play.
The 'Undefined' Market
Traffic data shows 100% of visitors coming from 'undefined' regions, likely due to tracking limitations or localized infrastructure. However, the keyword mix—featuring 'oude trappen te koop' (old stairs for sale) alongside 'feestverhuur' (party rental)—hints at a diverse inventory. They aren't just renting chairs; they might be liquidating assets or selling surplus stock, blurring the lines between rental and retail.
The tech stack reveals a modern frontend approach (Tailwind CSS, Vite, DaisyUI) but lacks advanced tracking (N/A backlinks, sparse keyword data). This creates a fascinating disconnect: a sophisticated backend infrastructure serving a frontend that flies under the radar of standard SEO tools. It implies a closed-loop system where existing clients log in directly, bypassing the open web entirely.
- High-Volume B2B Model: Revenue suggests massive bulk rentals, not single-item consumer sales.
- Legacy Asset Status: The website feels secondary to an established offline empire.
- Keyword Anomalies: Search terms indicate a mix of rental and resale inventory.
- Tech Stack Modernity: Uses Vite and Tailwind, proving they invest in frontend performance despite low traffic.
The Silent Giant
RestOrent proves that in the B2B rental space, deep client relationships and volume trump digital visibility. They don't need to rank #1; they already own the market.
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https://www.restorent.be/web/image/website/1/logo
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RestOrent: Feestmateriaal huren voor elke gelegenheid
RestOrent is dé partner voor verhuur van feestmateriaal. Kies uit tafels, stoelen, decoratie en meer voor bruiloften, verjaardagen en events. Bekijk ons aanbod!
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About restorent.be
RestOrent is dé partner voor verhuur van feestmateriaal. Kies uit tafels, stoelen, decoratie en meer voor bruiloften, verjaardagen en events. Bekijk ons aanbod!
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Technology Stack
restorent.be uses 13 technologies across their website including Font Awesome, Google Fonts, Firebase, DoubleClick Floodlight, Google Ads, and more.
Fonts
Font Awesome, Google Fonts
Development
Firebase
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
restorent.be receives approximately 1.4K monthly visitors and ranks #9,013,163 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 0:56 on the site.
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