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Rettew: The 45M Engineering Firm You've Never Heard Of
A deep dive into the quiet giant of infrastructure consulting and its surprising digital footprint.
In a world obsessed with SaaS unicorns and viral apps, Rettew operates in the shadows of physical infrastructure, generating $45.9M annually by solving the gritty problems of site development and environmental engineering. They don't need your clicks; they need your bridges, roads, and landfills.
"Rettew isn't fighting for organic traffic; they're too busy building the physical world around it."
The B2G (Business-to-Government) Moat
Rettew’s traffic profile reveals a classic B2G powerhouse. With 48% direct traffic and only 5,181 monthly visits, they aren't relying on SEO to attract new leads. This is a referral-driven business where reputation is the primary acquisition channel. When a municipality needs an environmental impact study, they don't Google 'engineering firms'—they call Rettew directly. This creates a high barrier to entry that pure digital startups can't replicate.
The SEO Paradox
Here is the fascinating contradiction: Rettew dominates the keyword 'what is gis' (9,150 monthly volume) but ranks for almost nothing related to their core business. This suggests their content strategy is educational rather than transactional. They are building authority by explaining Geographic Information Systems to the world, likely capturing students and professionals early in the funnel. It's a long-term play that positions them as thought leaders, not just contractors.
The leadership team, anchored by President Clayton Bubeck, has scaled this to 367 employees without the typical digital marketing noise. Their tech stack—jQuery, Bootstrap, Google Analytics—is functional but dated, reinforcing that their value proposition isn't digital flash; it's engineering reliability. They are a traditional firm succeeding in a digital world by ignoring the rules of digital growth.
- Revenue per employee is ~$125k, standard for heavy engineering.
- Their tech stack is lean and legacy-heavy (jQuery, Bootstrap), prioritizing stability over innovation.
- Traffic is 100% US-based, indicating a strictly domestic focus.
- They rank for 'rettew chairman' and 'how rettew associates was formed'—indicating a strong local brand identity.
The Anti-Startup Playbook
Rettew proves that in infrastructure, you don't need to scale fast—you need to scale deep.
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RETTEW | Trusted Engineering Consultant for Civil Projects
RETTEW is a trusted engineering consultant offering innovative solutions in site development, environmental engineering, & infrastructure projects.
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About rettew.com
RETTEW is a trusted engineering consultant offering innovative solutions in site development, environmental engineering, & infrastructure projects.
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Technology Stack
rettew.com uses 19 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
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reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads
Traffic & Audience
rettew.com receives approximately 5.2K monthly visitors and ranks #3,759,493 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of rettew.com's traffic comes from .
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This page provides publicly available information about rettew.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rettew.com directly at https://rettew.com.