revana.com
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Revana's Quiet Exit: The $85M Rebrand
Why a $85M revenue company vanished into TTEC's ecosystem
Revana.com isn't dead—it's been absorbed. What was once a $85.4M revenue business with 471 employees now redirects to TTEC, marking one of the most complete corporate disappearances in recent B2B history. This is the story of strategic extinction.
"They didn't just rebrand—they erased an entire digital footprint with surgical precision."
The Human Cost of Integration
471 professionals—Sales Manager Shawn Ward, Strategic Marketing Manager Stephanie Hamilton, and 469 others—were seamlessly migrated into TTEC's massive operation. Their identities didn't disappear; they just stopped having a standalone digital home. This is what successful acquisition looks like: complete submersion rather than parallel operation.
The Zero-Visit Paradox
A company with $85M in revenue generating exactly zero monthly visits. This isn't a failure—it's a masterclass in channel migration. Every Revana client, every prospect, every search query was systematically redirected to TTEC's domain. The 14-technology stack (Swiper, AOS, Tailwind CSS) still exists but serves no one. It's digital infrastructure in stasis.
The tech stack tells a story of modern web development: Bootstrap for responsiveness, Google Analytics and Clarity for tracking, HSTS for security. But these tools now monitor a ghost town. The blog, about page, and contact forms remain accessible—architectural artifacts preserved while the business dissolved into TTEC's broader customer experience ecosystem.
- Complete domain redirection rather than maintaining a parallel brand presence
- Revenue and employee count preserved but digitally invisible
- 14-layer tech stack still active but serving zero traffic
- Social profiles now exclusively promote TTEC (not Revana)
- Key personnel absorbed into TTEC's organizational structure
The Ultimate Acquisition Strategy
When $85M businesses choose invisibility over independence, it's not failure—it's evolution.
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Revana is now TTEC | TTEC
Blending sales, customer lifecycle management, and advanced analytics, we help B2B and B2C brands gain and retain customers to grow t
Revana is now TTEC
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About revana.com
Blending sales, customer lifecycle management, and advanced analytics, we help B2B and B2C brands gain and retain customers to grow t
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Technology Stack
revana.com uses 14 technologies across their website including HSTS, PHP, Drupal, and more.
Security
HSTS
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PHP
CMS
Drupal
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OneTrust
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Clarity, Google Tag Manager, Google Analytics
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revana.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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