While Wayfair and Amazon battle for algorithmic dominance, Revival Home is quietly proving that high-touch curation beats infinite scroll. Operating out of Chattanooga, Tennessee, this 93-person team has built a $21M revenue business by refusing to digitize the soul out of furniture.

"In an age of drop-shipped particle board, Revival Home is a museum where you can actually buy the furniture."

Their tech stack tells the story of a pragmatic operator. They aren't chasing the latest headless commerce trend. Instead, they rely on battle-tested tools: jQuery, Bootstrap, and Slick for sliders. It’s functional, not flashy. They prioritize shipping the product over shipping the code. This lean infrastructure likely keeps overhead low, protecting margins in a high-logistics industry.

• High-Intent Traffic: 32% organic search traffic targets niche vintage terms (e.g., 'gothic mirror,' 'antique stores in Chattanooga') rather than generic furniture keywords.
• Direct-to-Brand Loyalty: 45% direct traffic indicates a strong brand identity that transcends search algorithms.
• Curated Inventory: Specializes in the 'hard-to-find'—antiques, vintage, and lighting—categories where mass retailers fail to compete.