revlon.com
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Revlon: A Legacy Brand's Digital Reinvention
How a 90-year-old beauty giant is navigating the TikTok era
In an industry dominated by digital-native disruptors, Revlon isn't just surviving—it's rewriting the rules of legacy brand relevance. With 472,187 monthly visitors and a 599,058 backlink profile, this isn't your grandmother's makeup counter.
"Revlon isn't chasing Gen Z—it's converting its 90-year legacy into digital currency, one TikTok trend at a time."
The Traffic Paradox
Here's the contradiction: 49% of Revlon's traffic comes from organic search, yet their top keyword is simply 'revlon' with 33,630 monthly searches. This isn't SEO mastery—it's brand equity. They've built a moat so deep that even misspellings ('revelon' at 1,340 searches) drive traffic. But this reveals a vulnerability: where's the discovery? While competitors fight for 'red lipstick' or 'matte foundation,' Revlon owns its name but not the category. For founders, this is a masterclass in brand strength and a warning about search dependency.
The Trustpilot Gap
With a 2.2/5 Trustpilot rating from just 18 reviews, Revlon's digital reputation is fragile. But here's the insight: this isn't a product problem, it's a platform problem. Legacy brands like Revlon have built trust over decades through retail, not through review platforms. The low rating reflects a small sample size and likely shipping/customer service issues—not product quality. For investors, this is a signal that Revlon's digital transformation is still incomplete. For product teams, it's a reminder: your DTC experience is your brand experience.
The technology stack tells a story of modernization. With jQuery, Tailwind CSS, Bootstrap, and PWA capabilities, Revlon is building a progressive web app experience. But the presence of Ant Design and DaisyUI suggests they're using component libraries to accelerate development—likely a sign of resource constraints. The 27 technologies detected indicate a team moving fast, but potentially with technical debt. For CTOs, this is a familiar pattern: legacy brands modernizing in sprints, not marathons.
- Brand equity drives 33K+ monthly searches for 'revlon' alone
- 49% organic traffic shows strong SEO foundation but category keyword gaps
- Trustpilot 2.2/5 signals digital experience friction, not product failure
- Tech stack reveals pragmatic modernization, not bleeding-edge innovation
- Social presence across TikTok, Instagram, YouTube shows multi-platform strategy
The Legacy Playbook Isn't Broken—It's Evolving
Revlon's digital metrics reveal a brand that's successfully translating offline equity into online relevance, but the real test is category conquest, not just brand defense.
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Meta Tags
Makeup, Hair Color, Nails, Beauty Products & Tools | Revlon
Makeup, nail color, hair color, and beauty tools. Check out our Revlon Collections including ColorStay™, ColorSilk™, PhotoReady™, Men's Series and more.
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Revlon
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Reviews (15)
Revlon Conditioner,
Revlon Conditioner, Mein lieblings Spray- Haar Conditioner Seid dem 20 Jahren 🍒🍒🍒
Big bad palette is awesome
Big bad palette is awesome. The colors are stable.
I LOVE One-step hair dryer
I LOVE One-step hair dryer. It makes my hair so soft and amazing, and it dries it so quickly. My hair looks like I just walked out of the salon and spent $100, every time.
I love my Revlon 1875W
I love my Revlon 1875W. It is much faster than my old hair dryer. I'm so glad to save time in the morning. Best buy.
Love Revlon's Ultra HD Matte Lip…
Love Revlon's Ultra HD Matte Lip Mousse. I bought my first one last year and it has been one of my favorite lip products ever since. It's moisturizing on the lips and it definitely lasts more than 24 hours. It's not transfer proof though so it's kind of a shame. Hope it can be improved in the future.
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About revlon.com
Makeup, nail color, hair color, and beauty tools. Check out our Revlon Collections including ColorStay™, ColorSilk™, PhotoReady™, Men's Series and more.
Company Overview
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Technology Stack
revlon.com uses 27 technologies across their website including Adobe Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Adobe Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Privacy & Consent
OneTrust
Email Marketing
Klaviyo
Traffic & Audience
revlon.com receives approximately 472.2K monthly visitors and ranks #89,867 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:13 on the site.
The majority of revlon.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about revlon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit revlon.com directly at https://revlon.com.