The raw data reveals their strategy. Their top keyword isn't 'payment processing'—it's 'if you do $200k per month on stripe can you get a better deal.' This isn't a startup casting a wide net; it's a sniper targeting dissatisfied merchants. They know the incumbents are vulnerable on price and performance, and they're positioning themselves as the tactical upgrade for high-volume users.

Revolv3 claims to use AI to dynamically optimize routing. While competitors like Stripe and Chargebee rely on static logic, Revolv3 argues that intelligent, real-time decision-making is the only way to combat the rising tide of false declines. They aren't just processing payments; they're actively fighting to keep them alive.