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Revving: The Ad Tech Revenue Accelerator
Unlocking $136M to fuel the ad tech industry's cash flow crisis
In the high-stakes world of ad tech, cash flow is oxygen—and Revving is the ventilator. With $136M in funding, this 34-person powerhouse is tackling the industry's most persistent pain point: the agonizing wait for ad revenue payments.
"Revving isn't just moving money faster—it's fundamentally rewiring the financial infrastructure of the ad tech ecosystem."
The Founder's Edge
Led by CEO Chris Pettit and COO David Mandeno, Revving's leadership team has deep industry DNA. Their approach isn't generic fintech—it's hyper-specialized for ad tech's unique payment cycles, where publishers wait 30-90 days for ad network payouts. With Alexia Danan driving product growth, they're building infrastructure that treats ad revenue as liquid capital, not trapped receivables.
The Growth Trajectory
Despite a modest 7,292 monthly visits and a global rank of #2,924,080, Revving's metrics tell a story of targeted efficiency. With 44% organic and 44% direct traffic, they're not chasing mass adoption—they're building a focused B2B pipeline. The real signal? Their search volume around 'revving' (4,520 monthly) shows strong brand recall in a niche where awareness equals trust.
What makes Revving unique is its surgical focus. Unlike generic revenue financing platforms, they're built specifically for ad tech's complex ecosystem—handling everything from affiliate network payouts to DSP/SSP settlements. Their $6.9M revenue on $136M funding suggests they're in aggressive growth mode, prioritizing market capture over immediate profitability.
- Hyper-specialized for ad tech payment cycles (30-90 day waits)
- Built on modern stack: Tailwind, Bootstrap, jQuery—proving they ship fast
- Strategic capital deployment: $136M war chest for a 34-person team
- Dual traffic strategy: 44% organic + 44% direct = high-intent leads
The Verdict: A Niche Titan in the Making
With $136M funding and laser focus on ad tech, Revving is positioned to own the cash flow infrastructure of a $600B+ industry
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The home of Revving, the solution to finance for the Ad tech sector. We help the whole ad tech industry with faster access to revenues.
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About revving.io
The home of Revving, the solution to finance for the Ad tech sector. We help the whole ad tech industry with faster access to revenues.
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revving.io uses 23 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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revving.io receives approximately 7.3K monthly visitors and ranks #2,924,080 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:38 on the site.
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