In the digital age, a company with 132 employees and $75M in revenue should have a visible online footprint. Rexelholdingsusa.com is the opposite: a ghost ship in the B2B wholesale space, where massive transaction volume happens offline or through legacy relationships.

"This isn't a failure of digital strategy—it's the anatomy of a legacy B2B machine that doesn't need the internet to win."

The presence of Google Tag Manager, Facebook Pixel, and Google Ads indicates they're attempting to track and attract, but the '0 monthly visits' metric tells a brutal story: either their tracking is broken, or their audience simply doesn't operate this way. In heavy industry, the sales cycle is long, relationships are sticky, and digital marketing is often just a checkbox.

• Zero organic search presence suggests complete reliance on offline channels
• Revenue-to-employee ratio (~$568k/employee) indicates high-value transactions
• Tech stack is modern but underutilized (Intercom for 132 employees is aggressive)
• Social profiles exist but likely serve as credibility markers, not traffic drivers