rhetorik.comexternal
rhetorik.comexternal
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Rhetorik: The Invisible Data Giant
How 81 people built a $13M revenue engine powering enterprise sales intelligence
While you've never heard of Rhetorik, their data is likely powering the B2B sales tools you use daily. This 81-person SaaS company is the ghost in the machine of modern sales intelligence, quietly generating $13M annually by solving one brutally hard problem: making sense of the world's professional data at scale.
"Rhetorik proves that in B2B data, focus beats scale every single time."
The Lean Revenue Machine
At $13M revenue with just 81 employees, Rhetorik achieves a remarkable $160K revenue per employee—nearly double the SaaS industry average. This isn't accidental efficiency; it's the result of a product that sells itself to data-hungry enterprises. Meredith Amdur (CEO) and her team have built a high-margin data operation that scales without the bloat typical of Series B startups chasing growth at all costs.
Enterprise-Grade Leadership
The C-suite tells you everything about their market position. With Aristote Diasonama (CTO) leading technical architecture, Daniel Ferraro (VP Global Sales) driving revenue, and John South (VP North America) owning US expansion, Rhetorik is structured like a mature enterprise player, not a feature startup. This is a team that knows how to navigate procurement cycles and sell to Fortune 500 data teams.
What makes Rhetorik fascinating is their stealth approach. Zero public traffic data, no visible SEO strategy, no social media presence—yet they command $13M in revenue. This suggests a product-led enterprise motion where customers come through partnerships, integrations, and word-of-mouth within the data community. They're not playing the 'growth at all costs' game; they're playing the 'unsexy infrastructure' game.
- Deep B2B data enrichment that actually works at scale
- API-first architecture that embeds into enterprise workflows
- Focus on data quality over vanity metrics
- Leadership team with enterprise sales DNA
The Unsexy Billion-Dollar Playbook
Rhetorik is building the data layer of B2B sales, one enterprise contract at a time. They're not chasing AI hype—they're delivering the clean, structured data that makes AI actually work. In a world obsessed with growth hacking, they're playing the long game with $13M in revenue and 81 focused employees. That's how you build an enduring SaaS company.
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