The cloud infrastructure market is dominated by giants, but a quiet $85M revenue machine in New Zealand is proving that B2B distribution is the real power play. While everyone chases direct-to-consumer, rhipe has built an empire by being the invisible middleman.

"When your website traffic is literally zero but your revenue is $85M, you've built a B2B moat so deep it's invisible to the public internet."

The tech stack tells its own story. jQuery and Bootstrap suggest a pragmatic, functional approach over flashy modern frameworks. No React, no Vue—just tools that work and load fast. This isn't a startup optimizing for page speed scores; it's a mature business that knows its audience (partners and engineers) values utility over polish. The PWA implementation shows they're thinking about mobile access for field technicians and remote support staff.

• Zero web traffic isn't a failure—it's proof of a closed-loop B2B model that doesn't need public marketing
• Revenue per employee of ~$181K suggests efficient operations despite being in the low-margin distribution business
• Key personnel focus on Azure and AI success management, not customer acquisition
• The 'codux' keyword (920 monthly searches) hints at developer tools distribution as another revenue stream