ricbt.com
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The $26M Therapist Collective
How a Rhode Island CBT practice scaled to 97 employees without VC funding
While most mental health startups chase VC funding and scale through apps, RICBT built a $26.2M empire by doing the opposite: deep, local, human-centric care. This isn't a tech platform—it's a therapist factory that happens to use a website.
"They don't need to rank #1 on Google because their patients already know them by name."
The Intake Coordinator Moat
RICBT's phone numbers (401) 294-0451 and (203) 298-1967 are more than contact info—they're a deliberate friction point. By forcing human connection before booking, they filter out casual browsers and capture only serious patients. This explains why 47% of traffic comes direct: people who need therapy don't browse, they call.
The 'Mind Over Mood' Magnet
Their top organic keyword isn't their brand name—it's 'mind over mood' (2,600 monthly searches). This reveals a strategic SEO play: they're capturing patients researching CBT techniques before they even know RICBT exists. It's a textbook content-led acquisition strategy for a local service business.
The real story is in the keywords nobody sees: 'ben johnson ricbt.com' (150 monthly volume) and 'amy cameron' (1,050 monthly). These aren't random searches—they're patients searching for specific therapists. This is a practice where individual clinicians have name recognition that rivals the brand itself.
- 97 employees = ~1 patient per therapist per day (assuming 200 working days)
- Revenue per employee: ~$270K (exceptional for healthcare services)
- Zero VC funding despite scaling to $26M+
- Tech stack is minimal: jQuery, Bootstrap, Google Analytics—no fancy SaaS tools
The Anti-Startup Startup
RICBT proves that in healthcare, trust beats technology and local beats scale. Their $26M revenue with zero funding is a masterclass in building a sustainable service business in a fragmented industry.
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RICBT & OneCBT| Psychologist & Cognitive Behavior Therapy in RI & New Haven, CT
Get a psychologist and receive Cognitive Behavior Therapy in RI & New Haven, CT. Speak with an Intake Coordinator by calling (401) 294-0451 or (203) 298-1967 to receive a professional assessment & evaluation.
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About ricbt.com
Get a psychologist and receive Cognitive Behavior Therapy in RI & New Haven, CT. Speak with an Intake Coordinator by calling (401) 294-0451 or (203) 298-1967 to receive a professional assessment & evaluation.
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Technology Stack
ricbt.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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DoubleClick Floodlight, Google Ads
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Zendesk
Traffic & Audience
ricbt.com receives approximately 3.2K monthly visitors and ranks #5,393,616 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
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