richloom.com
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Richloom: The B2B Textile Titan Hiding in Plain Sight
A $35M fabric giant with a shockingly low digital footprint. Here's what that means.
In the hyper-competitive world of global textiles, Richloom operates like a ghost—supplying fabrics for cruise ships, hotels, and RVs while flying almost entirely under the radar of digital discovery. With a $35M revenue base and 189 employees, this is a company built on B2B relationships, not SEO.
"Richloom isn't competing for clicks; they're competing for contracts. Their digital presence is a whisper, but their supply chain is a shout."
The Invisible Industrial Engine
Richloom's traffic data reveals a stark reality: 49% of visitors come directly, bypassing search engines entirely. This isn't a consumer brand—it's a B2B fortress. When your top keyword is 'richloom fabric' with only 130 monthly searches, you're not playing the SEO game. You're playing the relationship game. The real volume happens off-platform: in hospitality contracts, RV manufacturing plants, and cruise ship interiors.
The Digital Disconnect
Here's the contradiction: Richloom uses modern tech (Tailwind CSS, Google Analytics, Facebook Pixel) but sees minimal digital conversion. Their site is a digital catalog, not a sales engine. The 28% organic traffic is likely accidental—people searching for their brand name after seeing a physical swatch. This suggests a massive opportunity: their offline dominance hasn't translated to online capture.
The leadership team tells the story. With a Creative Director (Hannah Alderson) and Marketing Director (Sara Thomas) on board, they invest in brand aesthetics. Yet, their Instagram and Facebook presence is modest. The real movers are Sean Prouty (SVP Operations) and Samantha Kan (VP Contract/Cruise/Hospitality)—the people closing six-figure contracts, not six-figure pageviews.
- Dominates niche B2B verticals (hospitality, RV, cruise) where digital touchpoints are minimal
- Uses enterprise tech stack (Cloudflare, HSTS, GTM) but applies it to a static brochure site
- Top non-brand keywords ('Vermillon', 'Lemieux et Cie') suggest they're piggybacking on competitor search volume
The Ultimate B2B Paradox
Richloom proves that in some industries, digital invisibility is a feature, not a bug. Their success isn't despite their weak online presence—it's built on relationships that don't need it.
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Richloom
Richloom Fabrics is a global, multi-faceted textile and finished goods company. Supplying the upholstery, decorative jobber, hospitality, over-the-counter retail, casual outdoor furniture and recreational vehicle industries, Richloom offers an expansive product range from prints, wovens, and dobbies to jacquard and intricate decorative textiles.
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About richloom.com
Richloom Fabrics is a global, multi-faceted textile and finished goods company. Supplying the upholstery, decorative jobber, hospitality, over-the-counter retail, casual outdoor furniture and recreational vehicle industries, Richloom offers an expansive product range from prints, wovens, and dobbies to jacquard and intricate decorative textiles.
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Technology Stack
richloom.com uses 12 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
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PHP
CDN
jsDelivr
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Cloudflare
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Pinterest Tag, Facebook Pixel
Traffic & Audience
richloom.com receives approximately 4.3K monthly visitors and ranks #3,557,581 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:49 on the site.
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This page provides publicly available information about richloom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit richloom.com directly at https://richloom.com.