rijo42.co.uk
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Rijo42: The UK's Coffee Titan in a Digital Blindspot
A 30-year veteran dominates offline but leaves massive digital growth on the table.
Rijo42 has been the undisputed king of UK commercial coffee for over three decades, yet their online presence is shockingly modest for a company generating $33.5M in revenue. This isn't a startup story—it's a legacy giant waking up to the digital age.
"A $33M revenue business with less traffic than a mid-tier blog is the ultimate proof that offline relationships still trump SEO."
The B2B Trust Fortress
With 354 Trustpilot reviews averaging 4.5/5, Rijo42 has built a reputation engine that converts offline relationships into digital trust. Their 32% direct traffic (vs 55% organic) proves their brand is a destination, not a discovery—customers seek them out by name, a rare feat in commoditized markets.
The Digital Paradox
Despite ranking for high-intent keywords like 'bean to cup coffee machine' (5,510 monthly searches), their traffic is abysmal for their size. This isn't a failure—it's a strategic choice. They've optimized for high-value B2B contracts over scalable e-commerce, leaving a $10M+ digital opportunity on the table.
The data reveals a classic legacy play: Rijo42 dominates the UK's commercial coffee machine rental market through sales teams and direct relationships, not algorithms. Their tech stack (jQuery, Bootstrap) screams 'built once, never updated,' which is fine for a brochure site but a liability for capturing the next generation of cafe owners who research entirely online.
- 30-year head start in B2B relationships creates an insurmountable moat
- Low digital footprint is a feature, not a bug—it filters out low-value leads
- The real competition isn't online; it's the next generation of subscription services
The Sleeping Giant's Choice
Rijo42 could 10x their digital footprint overnight, but they'd rather keep serving the Fortune 500 than chase Google's algorithm. That's not a mistake—that's a strategy.
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rijo42 - The Real Spirit Of Coffee
rijo42 has been the leading UK supplier of commercial coffee machines, coffee beans & coffee ingredients for over 30 years. Elevate your coffee experience.
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Reviews (20)
Delish Wallasey
From start to finish the experience has been great with rijo42. The sales rep Shaun has gone that extra mile to make us feel welcomed as a new customer and helped us along our journey getting installed with there amazing coffee machine. Our small deli shop has grown in new customers since the machine was installed and it's been the best decision we've made. Thanks again Shaun 👍🏾
Hi Mike, Thank you. We really appreciate your support and are pleased you had a great experience. We will pass your comments onto Shaun. ☕❤️
We had a problem with one of our coffee…
We had a problem with one of our coffee machines and Vicky Black was so helpful, she called me and talked me through what I needed to do and fixed the problem. Vicky is always so kind and helpful, a real pleasure to do business with.
Fantastic customer service from Rijo
Fantastic customer service from Rijo. My old machine broke an engineer was sent the next day to fix but we decided to get a new machine. I dealt with Vicky Black she's been a great help every step of the way, she was even happy to help out of working hours. Also Nim the engineer was a great help and very friendly. Thanks again Vicky & Nim for all your help and for finding us the perfect machine.
Excellent coffee and machines and a…
Excellent coffee and machines and a great business to do business with!
Dealt with Shaun and Tom
Dealt with Shaun and Tom, was an absolutely fantastic experience. They were both very knowledgeable and helpful, would definitely recommend. 👍🫶
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About rijo42.co.uk
rijo42 has been the leading UK supplier of commercial coffee machines, coffee beans & coffee ingredients for over 30 years. Elevate your coffee experience.
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Technology Stack
rijo42.co.uk uses 16 technologies across their website including PHP, WordPress, cdnjs, and more.
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Privacy & Consent
CookieYes
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
rijo42.co.uk receives approximately 8.1K monthly visitors and ranks #1,395,605 globally. The website has a bounce rate of 31% with visitors viewing an average of 10.0 pages per visit. Users spend an average of 2:20 on the site.
The majority of rijo42.co.uk's traffic comes from .
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This page provides publicly available information about rijo42.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rijo42.co.uk directly at https://rijo42.co.uk.