9:41
webstaurantstore.com
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webstaurantstore.com

19 technologies
VerifiedVisit11.4M/mo$300M2.2K19 Tech25 Leads
Deep Dive

The B2B Behemoth You're Overlooking

How WebstaurantStore quietly dominates the commercial food equipment market

While everyone chases D2C hype, WebstaurantStore built a $300M empire selling fryers and freezers to the backbone of America's food service industry. They're the Amazon for restaurants, but with better margins and zero fluff.

11.4M
monthly visits
$300M
annual revenue
43%
organic search traffic
2,199
employees

"They don't sell products—they sell operational capacity to food businesses."

The Unsexy Billion-Dollar Audience

WebstaurantStore's traffic is 94% from the US, serving small restaurants, food trucks, and institutional cafeterias. These aren't trendy startups—they're cash-strapped operators needing reliable equipment at wholesale prices. The 11.4M monthly visits come from chefs and managers who don't have time for flashy marketing; they need specs, bulk pricing, and next-day delivery.

The SEO Moat That Actually Matters

With 1.03M backlinks and 43% organic traffic, WebstaurantStore dominates long-tail commercial equipment searches. Their keywords reveal the strategy: 'webstaurant' (115K monthly) is brand-driven, but they rank for thousands of niche terms like 'commercial freezer' and 'restaurant tableware.' This isn't accidental—it's a content machine that answers every operational question a restaurant owner might have.

The company's tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI development, PWA for mobile accessibility (critical for chefs on the go), and Google Analytics for tracking every commercial purchase. Their social presence—TikTok with 120K followers—shows they're not just B2B dinosaurs; they're adapting to where younger restaurant owners discover products.

  • 3.8/5 Trustpilot rating with 3,153 reviews—solid but not exceptional for a B2B giant
  • Key leadership includes VP of Software Development (Nate Wagner) and VP of Network Optimization (Cory Mellinger)—indicating heavy investment in logistics and tech
  • Scratch-and-dent and customizable options cater to budget-conscious operators
They DON'T focus on premium branding or luxury positioning
They DO offer 420K+ products with bulk pricing
They DON'T rely on paid ads (only 51% direct traffic suggests strong brand recall)
They DO prioritize logistics over flash (PWA, network optimization)
They DON'T sell to consumers—their entire funnel is B2B
They DO build SEO content around real operational problems

The Quiet Giant of Food Service Tech

While VCs chase food delivery apps, WebstaurantStore proves that solving unsexy, operational problems at scale is where real businesses are built. They're not a startup—they're infrastructure.

What tech stack does Webstaurantstore use?

39 detected
Security1
Cloud & Hosting1
Web Standards2
UI Libraries2
Tracking & Analytics20
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Microsoft Clarity
P
Pinterest Tag
M
Microsoft Ads (Bing)
G
Google Ads
G
Google Tag Manager
B
Bing
G
Google DoubleClick
F
Facebook Pixel
M
Microsoft Clarity
L
LinkedIn Insight Tag
L
LinkedIn
P
Pinterest
G
Google Analytics
F
Facebook
A
Analytics Service

How much traffic does Webstaurantstore get?

Traffic & Engagement

8.9M
Monthly Visits
+8.5%
4.1
Pages/Visit
10:07
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend+6%
8.4M
Oct 2025
Oct
8.2M
Nov 2025
Nov
8.9M
Dec 2025
Dec

Rankings

#6,466
Global Rank
#1,535
United States Rank
Retail
Category

Backlinks & Authority

1.0M
Backlinks
58.2K
Ref. Domains
65
Authority Score
Low
Penalty Risk
Backlinks Trend-32%
1.5M
Jul 2025
Jul
1.4M
Aug 2025
Aug
1.2M
Sep 2025
Sep
1.2M
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Search Traffic

Organic
2.7M
Paid
143.3K

Top Organic Keywords

#1webstaurant
368,000 vol15.8%
#1webstaurantstore
135,000 vol5.8%
#1web restaurant
18,100 vol0.8%
#1webrestaurants
14,800 vol0.6%
#1webstaurant store
14,800 vol0.6%

Where is Webstaurantstore's audience located?

🇺🇸United States86.2%
🇵🇱Poland2.1%
🇮🇹Italy1.7%
🇳🇱Netherlands1.4%
🇩🇪Germany1.3%

Device Distribution

Desktop39.1%
Mobile60.9%

What keywords does Webstaurantstore rank for?

5 keywords
1webstaurant115.5K vol$2.08
2webstaurantstore22.9K vol$2.08
3webstraunt6.4K vol$2.35
4webrestaurants8.0K vol$2.55
5webstaurant store5.3K vol$2.08

How is Webstaurantstore's SEO?

Open Graph Image

OG Image preview
og:image

https://www.webstaurantstore.com/uploads/design/2014/1/webstaurantstore-logo.png

Meta Tags

title60 chars

WebstaurantStore: Commercial Supplies & Restaurant Equipment

description154 chars

Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!

og:title

Commercial Supplies & Equipment from WebstaurantStore

languageEN

H1 Tags

h1Commercial Supplies & Equipment from WebstaurantStore

Schema Types

WebSiteOrganization

What is Webstaurantstore's revenue?

$300M
Annual Revenue
2,199
18%
Employees
$136K
Revenue/Employee
Lititz, United States
Headquarters

Who works at Webstaurantstore?

Loading leads...

What do customers think of Webstaurantstore?

WebstaurantStore

WebstaurantStore

3.8
3,153 reviews
✓ Claimed

Categories

Restaurant Supply Store#6Food Products Supplier#46Baking Supply Store#3Commercial Refrigeration#2Hotel Supply Store#2Bar Restaurant Furniture Store#3

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
1.0 days
Claimed Date
11/20/2017

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Richard a frost
1/16/2026
🇺🇸 United States1 reviewsEmbeddedBusinessGeneratedLinkFormVerified
Experience date: 1/16/2026
Customer service was above and beyond

Customer service was above and beyond. I have not received product but I assume it will be as described and to my satisfaction.

Company Response1/20/2026

We are pleased to hear about your experience working with our Customer Solutions team, Richard! Thank you for choosing WebstaurantStore.

Frank P. S
1/15/2026
🇺🇸 United States1 reviewsEmbeddedBusinessGeneratedLinkFormVerified
Experience date: 1/14/2026
As always great service and product!

I have been using Webstaurant for over 10 years and have never been disappointed

Company Response1/15/2026

Hi Frank, we're happy to hear that you've had consistently positive experiences with us. Thank you for your continued support!

Laura Hayes
1/9/2026
🇺🇸 United States9 reviewsEmbeddedBusinessGeneratedLinkFormVerified
Experience date: 1/8/2026
Webstaurant Rocks!

I appreciate the ease of use of your website as well as the incredible selection you offer. Prices are very much in line with what I've seen elsewhere. Thank you for making a busy cook's life so much easier!

Company Response1/12/2026

Thank you for choosing WebstaurantStore! We are so pleased to hear that you have had a great experience shopping with us.

Fernando Montes MCCS
1/8/2026
🇺🇸 United States1 reviewsEmbeddedBusinessGeneratedLinkFormVerified
Experience date: 12/25/2025
Difficult process for tax exempt but…

Difficult process for tax exempt but non the less well worth it. I am grateful in the pricing, easy check out and customer service even though it is not easy on a person to person over the phone contact. Again, saving taxpayer money is first foremost. Thank you for the ability to purchase from webstaurant, HAPPY NEW YEAR to all of you

Company Response1/12/2026

Thank you for your 5-star review, Fernando. It's wonderful to hear that you have been able to get tax exempt, and we appreciate you taking the time to share your experience with the process.

Nick
1/7/2026
🇺🇸 United States1 reviewsEmbeddedBusinessGeneratedLinkFormVerified
Experience date: 1/6/2026
I made the right switch

After seeing the ads for Webstaurant Store, I finally gave it a look. great pricing, very friendly and helpful customer service. i use them as much as possible now for my restaurant, and I would recommend the same. They have a great selection of products and great pricing.

Company Response1/7/2026

Hi Nick, we're happy to hear that you had a positive experience shopping with us! We appreciate your review.

Frequently Asked Questions about Webstaurantstore

What is Webstaurantstore's Revenue?
Webstaurantstore generates approximately $300M in annual revenue. With 2,199 employees, that's $136,426 per employee.
What does Webstaurantstore do?
Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!
How fast is Webstaurantstore growing?
Webstaurantstore has grown by 8.5% in the last 6 months according to traffic data. employee count has changed by 18% year over year.
How do people interact with Webstaurantstore?
When visiting Webstaurantstore, visitors view an average of 4.1 pages per visit, and spend around 10:07 on the site, and the bounce rate is 59.3%.
How do people find Webstaurantstore?
6.1M people (68%) visit Webstaurantstore directly. 2.7M (30%) find them through organic search. 143.3K (2%) come through paid advertising.
Who uses Webstaurantstore?
Webstaurantstore's top market is United States with 7.7M visitors (86.2%). Poland is 2nd with 189.3K (2.1%). Italy is 3rd with 146.6K (1.7%).
What technologies does Webstaurantstore use?
Webstaurantstore uses 19 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include HSTS, Cloudflare, DoubleClick Floodlight, Microsoft Ads.
Who are Webstaurantstore's competitors?
Webstaurantstore's main competitors include KaTom Restaurant Supply. These companies operate in similar markets and compete for the same customer base.
What do customers think of Webstaurantstore?
Webstaurantstore has a Trustpilot score of 3.8 out of 5 (4 stars) based on 3,153 customer reviews.

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About webstaurantstore.com

Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!

Company Overview

webstaurantstore.com
Website
food_and_drink
Industry
#4,477
Global Rank
11.4M
Monthly Visitors
19
Technologies
25+
Employees

webstaurantstore.com Key Pages

Technology Stack

webstaurantstore.com uses 19 technologies across their website including HSTS, Cloudflare, DoubleClick Floodlight, Microsoft Ads, and more.

Security

HSTS

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +2 more

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

Traffic & Audience

11.4M
Monthly Visits
55%
Bounce Rate
3.9
Pages/Visit
3:01
Avg. Duration

webstaurantstore.com receives approximately 11.4M monthly visitors and ranks #4,477 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:01 on the site.

The majority of webstaurantstore.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is webstaurantstore.com?
Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!
What technologies does webstaurantstore.com use?
webstaurantstore.com uses 19 technologies including HSTS, Cloudflare, and 13 more. View the full tech stack analysis above.
How do I contact webstaurantstore.com?
You can contact webstaurantstore.com via email at [email protected].
What are webstaurantstore.com's social media accounts?
webstaurantstore.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is webstaurantstore.com hiring?
Check webstaurantstore.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is webstaurantstore.com?
webstaurantstore.com receives approximately 11.4M monthly visitors and ranks #4,477 globally.

Related Searches

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This page provides publicly available information about webstaurantstore.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit webstaurantstore.com directly at https://webstaurantstore.com.