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Ruul: The Invisible Infrastructure for the Creator Economy
How a 43-person team built a $7.2M engine for independent workers selling globally
While everyone chases the next unicorn, Ruul quietly built the essential plumbing for the gig economy's most overlooked segment: independent workers who need to sell services, not just time. They aren't a marketplace; they're the invisible infrastructure that makes the creator economy actually function.
"Ruul isn't competing with Upwork or Fiverr. They're the payment layer that lets creators escape those platforms entirely."
The Freelancer's Silent Partner
Ruul targets the 60 million+ independent workers in the US and EU who've outgrown basic payment apps but aren't ready for complex corporate invoicing. Their secret sauce? Abstracting away tax compliance and cross-border payments so a designer in Berlin can sell a digital product to a client in California without filing US paperwork. The 4.4/5 Trustpilot rating from 433 reviews suggests they're solving real pain points, not just adding another payment tool to an already crowded stack.
The $7.2M Efficiency Play
With just 43 employees generating $7.2M in revenue, Ruul achieves a staggering $167K revenue per employee—well above SaaS industry averages. This isn't a growth-at-all-costs story; it's a precision strike. While competitors burn cash acquiring users, Ruul's lean operation suggests product-led growth through network effects. They're not buying customers; they're becoming the default infrastructure for independent work.
The tech stack reveals their priorities: Tailwind CSS, Bootstrap, and Ant Design for rapid iteration, plus Google Analytics and Tag Manager for data-driven refinement. But the real magic happens behind the scenes—tax compliance, invoicing, and global payments that feel local. This isn't sexy technology; it's the unglamorous, essential plumbing that makes the creator economy scale.
- Tax compliance handled across borders (critical for EU-US transactions)
- Digital product & subscription support (recurring revenue for creators)
- Invoicing that doesn't require accounting degrees
- Global payments that don't eat 10-20% in fees
The Quiet Monopoly Play
Ruul isn't building a unicorn; they're building the rails. In a world obsessed with platform lock-in, they're betting that creators will choose freedom over discovery—and pay for the privilege.
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Ruul | Sell Services & Digital Products | Get Paid as a Freelancer
Ruul helps freelancers and creators sell services, digital products, and subscriptions. It handles payments, invoicing, and tax compliance.
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Reviews (20)
I am a freelance network administrator…
I am a freelance network administrator and software developer. I encountered Ruul when a company I worked with required invoicing. It was an excellent experience. In fact, there was an issue because I had incorrectly described the service I provided. After I explained the details, they understood and completed the process in just half a day. The payment was transferred to me exactly when Mr. Onur Karagöz said it would be, which renewed my trust in them. I highly recommend them to everyone.
Thank you for sharing your experience. We’re glad to hear that the issue was clarified quickly and the process was completed smoothly. It’s great to know everything was resolved as explained and that your payment was delivered on time. We appreciate your trust and recommendation. 💙
My Experience with Ruul Payment System (8 Months)
My Experience with Ruul Payment System (8 Months) I have been using the Ruul payment system for 8 months now for my freelance graphic design work, and I am completely satisfied with the service. I highly recommend it! Here are the features that stand out: Automated Invoicing: The system automatically generates and sends invoices to my clients every month, which is a huge time-saver. Prompt Payments: The paid invoices are transferred to my account flawlessly within just 2 business days. This reliability is crucial for my cash flow. Exceptional Customer Service: The customer service team is understanding, kind, and incredibly helpful. In short, I am extremely happy with Ruul and wholeheartedly recommend it to fellow freelancers!
Dear Beytullah, Thank you for taking the time to write such a detailed review and your kind words. We are delighted to hear about your satisfaction with our services, and we will do our best to maintain this level of satisfaction going forward. Your trust and support are invaluable to us, and we are here for you every step of the way.
The Most Reliable Platform for Global Freelance Payments
Ruul.io has been a complete game changer in how I handle client payments and invoices. It is the perfect transition tool between being independent and a professional entity - there is no need for a company to be established, yet I can send compliant invoices and receive payments from anywhere in the world very quickly. One of the main things that really emphasized is the platform safety and transparency. Money transfers happen at the exact time as they are announced, fees are reasonable and the support team members really give you the correct answers instead of just sending you the pre-made templates. The user interface is very neat, easy to understand and it can deal with different currencies without any problem. If you are a freelancer, a consultant or a digital nomad and thus, you work with international clients, then Ruul.io should not be looked at only as a tool that makes your work easier, rather it is an indispensable one. Very few are the services that save you so much time and at the same time give you total peace of mind.
Thank you so much for this thoughtful and detailed review! We're delighted to hear that Ruul has made managing your international payments and invoicing easier and more reliable. It means a lot to know that you appreciate our transparency, support team, and platform design. We're glad to be part of your professional journey!💙
Thé solution for freelancers to get payments easily!
I am working internationally, for other countries around the world. Getting my payments fast. They respond very fast and kindly to all my questions. Love this! Thé solution for freelancers to get payments easily!
Thank you so much for your kind words. We’re happy to hear that you’re enjoying the fast payouts and quick support. We’re always here to help!💙
Their quick response and…
Their quick response and solution-oriented approach helped me resolve my issue in a short time. Thank you for your attention and support.
Dear Idil, We are delighted to hear that you are satisfied with our services! Thank you for your cooperation and your support. Keep Ruuling 💙
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About rimuut.com
Ruul helps freelancers and creators sell services, digital products, and subscriptions. It handles payments, invoicing, and tax compliance.
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rimuut.com uses 21 technologies across their website including Google Fonts, reCAPTCHA, Webflow, and more.
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rimuut.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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