Most discount sites focus solely on savings; Risü adds a conscience. This Brazilian platform isn't just a coupon hub—it's a transaction layer that funnels a portion of every purchase to the user's chosen NGO, fundamentally altering the economics of affiliate marketing.

"Risü isn't competing on coupon volume; it's competing on moral utility, turning every transaction into a micro-donation event."

The technology stack tells the story of a pragmatic, modern build. Using Tailwind CSS and Bootstrap suggests rapid UI development, while PWA (Progressive Web App) support indicates a focus on mobile accessibility—a necessity in Brazil. However, the reliance on jQuery and Moment.js (a deprecated library) hints at a codebase that may need modernization to scale efficiently.

• The '0% Organic Traffic' metric is a red flag for scalability but a green flag for brand loyalty—it's a word-of-mouth machine.
• They bypass the crowded 'coupon aggregator' SEO war by owning the 'ethical shopping' narrative.
• The undefined country traffic (100%) suggests a hyper-localized strategy, likely avoiding the complexity of international compliance and tax implications.