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rmp.law
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rmp.law

15 technologies
VerifiedVisit5.4K/mo$37M11615 Tech10 Leads
Deep Dive

RMP Law: The Local Legal Giant You've Never Heard Of

How a 116-person Arkansas firm commands $37M in revenue with zero VC funding

In the hyper-competitive legal industry, RMP Law isn't chasing headlines or venture capital—it's building a $37M powerhouse from the heart of Arkansas. This is a masterclass in regional dominance without digital flash.

$37M
annual revenue
116
legal professionals
44%
direct traffic
100%
US-based traffic

"RMP Law proves that in legal services, trust compounds faster than traffic—44% of visitors come directly, bypassing Google entirely."

The Regional Powerhouse Model

RMP Law operates as a classic regional firm: deeply embedded in Arkansas with 116 attorneys serving local businesses and individuals. Their revenue per lawyer (~$319K) suggests a mix of high-value litigation and transactional work. Unlike coastal firms chasing national scale, RMP dominates its backyard—where 'rmp' alone generates 62K monthly searches, indicating powerful local brand recognition.

Traffic Without SEO

Their 5,424 monthly visits reveal a counterintuitive truth: RMP doesn't rely on organic search. With only 37% organic traffic, they prioritize direct relationships over keyword optimization. The top search terms are hyper-specific ('Wendy L. Johnson attorney,' 'Woolsey, William & Woolsey')—indicating clients search for specific partners, not generic legal services. This is referral-driven growth in digital form.

The tech stack tells the story of a pragmatic firm. They use jQuery, Bootstrap, and Tailwind CSS—a combination that prioritizes functional, fast-loading sites over flashy design. No fancy React frameworks or complex CMS here. It's a lean digital presence that serves one purpose: converting direct visitors into clients. The 44% direct traffic share suggests their website is primarily a digital business card, not a lead-generation engine.

  • Partner-driven search volume: Clients search for specific attorneys, not general services
  • Local SEO moat: 'RMP' dominates Arkansas search volume without aggressive keyword targeting
  • Revenue concentration: $37M from 116 attorneys suggests high-value practice areas
  • Direct traffic dominance: 44% direct visits indicate strong word-of-mouth and referral networks
No national brand recognition
Deep regional expertise and relationships
Minimal organic search footprint
High client retention (implied by direct traffic)
No visible content marketing or thought leadership
Efficient revenue per lawyer
Limited digital presence outside basic website
Zero reliance on paid acquisition

RMP Law is the anti-unicorn

They prove that in legal services, depth beats breadth—and local trust scales better than national marketing.

What tech stack does Rmp use?

21 detected
Video1
Programming Languages1
Cloud & Hosting1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics6
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Rmp get?

Traffic & Engagement

5.4K
Monthly Visits
1.7
Pages/Visit
0:22
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend+2%
5.3K
Oct 2025
Oct
6.7K
Nov 2025
Nov
5.4K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
44%
Social
13%
Referrals
6%
Email
0%
Paid
1%

Where is Rmp's audience located?

🌍100.0%

What keywords does Rmp rank for?

5 keywords
1wendy l. johnson attorney140 vol
2list some good real estate attorneys in or near bentonville arkansas140 vol
3woolsey, william & woolsey, lauren550 vol
4rmp62.1K vol$2.54
5real estate transaction attorney330 vol$5.61

How is Rmp's SEO?

Meta Tags

title42 chars

Home - RMP Law | Arkansas Attorneys at Law

languageEN-US

H1 Tags

h1Our Lawyers
h1RMP Law Links
h1Litigation

Schema Types

Unknown

Who works at Rmp?

Loading leads...

What do customers think of Rmp?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rmp

What is Rmp's Revenue?
Rmp generates approximately $37M in annual revenue. With 116 employees, that's $318,879 per employee.
How fast is Rmp growing?
Rmp employee count has changed by 81% year over year.
What technologies does Rmp use?
Rmp uses 15 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, Google Fonts, PHP.
Who are Rmp's competitors?
Rmp's main competitors include Mitchell Williams Selig Gates and Woodyard P.L.L.C., Williams and Anderson PLC, Legal Aid of Arkansas, Friday Eldredge and Clark, The Law Group of Northwest Arkansas. These companies operate in similar markets and compete for the same customer base.

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About rmp.law

Company Overview

rmp.law
Website
#3,554,409
Global Rank
5.4K
Monthly Visitors
15
Technologies
10+
Employees

rmp.law Key Pages

Contact rmp.law

Technology Stack

rmp.law uses 15 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

E-commerce & Payments

WooCommerce

Traffic & Audience

5.4K
Monthly Visits
49%
Bounce Rate
1.7
Pages/Visit
0:22
Avg. Duration

rmp.law receives approximately 5.4K monthly visitors and ranks #3,554,409 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:22 on the site.

The majority of rmp.law's traffic comes from .

Frequently Asked Questions

What is rmp.law?
rmp.law is a website that you can visit at https://rmp.law. Use TechList.ai to discover the technologies, analytics, and company information about rmp.law.
What technologies does rmp.law use?
rmp.law uses 15 technologies including Vimeo, Font Awesome, Google Fonts, and 9 more. View the full tech stack analysis above.
How do I contact rmp.law?
You can contact rmp.law via email at [email protected] or through their contact page.
How popular is rmp.law?
rmp.law receives approximately 5.4K monthly visitors and ranks #3,554,409 globally. Traffic is declining by 19.5% month-over-month.

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This page provides publicly available information about rmp.law. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rmp.law directly at https://rmp.law.