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rmpersonnel.com
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rmpersonnel.com

15 technologies
VerifiedVisit2.5K/mo$7M6715 Tech11 Leads
Deep Dive

The El Paso Staffing Giant You've Never Heard Of

A 30-year veteran carving out a $7M niche in the borderlands

In a world obsessed with Silicon Valley scale-ups, a 67-person staffing agency in El Paso quietly generated $7.2M in revenue last year. RMPersonnel isn't chasing unicorn status—it's building something far more durable: a localized HR empire that's been connecting employers and job seekers for over three decades.

$7.2M
Annual Revenue
67
Employees
30+
Years in Business
2,470
Monthly Website Visits

""They're not just placing workers—they're managing the entire HR stack for businesses that can't afford to do it themselves.""

The Borderland Advantage

While national staffing giants fight over coastal markets, RMPersonnel has dominated the El Paso-Laredo corridor for three decades. Their 38% direct traffic share reveals a powerful truth: local businesses don't need to Google 'staffing agency'—they already know who to call. This isn't growth hacking; it's community embeddedness.

The PEO Playbook

RMPersonnel isn't just a temp agency—they're a Professional Employer Organization. This distinction matters: they don't just fill roles; they absorb entire HR functions, payroll, and administration. For small-to-mid-sized businesses in El Paso, this turns HR from a cost center into a solved problem. Their 67 employees aren't recruiters—they're HR infrastructure.

The data reveals a fascinating tension: their top keyword 'staffing agency el Paso' gets 620 monthly searches, but they only capture 2,470 total monthly visits. This suggests they're either deliberately avoiding scale or have hit a ceiling in digital acquisition. Their real moat isn't SEO—it's the 38% direct traffic from businesses that have been using them since the 1990s.

  • 30-year head start in a hyper-local market
  • PEO model creates sticky, recurring revenue
  • Direct traffic indicates strong brand recall
  • Serves both job seekers and employers as dual customers
No national brand recognition
Deep community trust built over decades
Limited digital footprint (2,470 monthly visits)
Higher-margin PEO services vs. pure staffing
Geographically constrained to Texas borderlands
Low customer acquisition costs via direct traffic
No public funding or venture backing
Protected market moat against national competitors

The Anti-Growth-At-All-Costs Playbook

RMPersonnel proves that sustainable local dominance can outperform explosive scale—especially when you own the entire HR stack for your community's businesses.

What tech stack does Rmpersonnel use?

28 detected
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google APIs
G
Google Tag Manager
G
Google Static
H
Hotjar
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
F
Facebook

How much traffic does Rmpersonnel get?

Traffic & Engagement

2.5K
Monthly Visits
2.2
Pages/Visit
3:43
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+46%
1.7K
Oct 2025
Oct
2.7K
Nov 2025
Nov
2.5K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
38%
Social
8%
Referrals
13%
Email
0%
Paid
2%

Where is Rmpersonnel's audience located?

🌍56.1%
🌍43.9%

What keywords does Rmpersonnel rank for?

5 keywords
1rmpersonnel50 vol
2staffing agency el paso620 vol
3rmp portal440 vol
4rm staffing b.v.330 vol
5rmp login300 vol

How is Rmpersonnel's SEO?

Meta Tags

title69 chars

Staffing agency El Paso - jobs in El Paso | RMPersonnel | RMPersonnel

description270 chars

We're a Professional Employer Organization (PEO) based in El Paso. ✔️ For over 30 years we've been connecting job seekers with employers for long-term and short-term staffing assignments. ✔️ Leave everything about HR services, payroll or administration on our shoulders.

languageEN

H1 Tags

h1Professional employers
h1El Paso  -  Laredo
h1HR MADE EASY, KEEPING YOU ON TRACK!

Who works at Rmpersonnel?

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What do customers think of Rmpersonnel?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rmpersonnel

What is Rmpersonnel's Revenue?
Rmpersonnel generates approximately $7M in annual revenue. With 67 employees, that's $108,000 per employee.
What does Rmpersonnel do?
We're a Professional Employer Organization (PEO) based in El Paso. ✔️ For over 30 years we've been connecting job seekers with employers for long-term and short-term staffing assignments. ✔️ Leave everything about HR services, payroll or administration on our shoulders.
How fast is Rmpersonnel growing?
Rmpersonnel employee count has changed by 6% year over year.
What technologies does Rmpersonnel use?
Rmpersonnel uses 15 technologies across their website including Maps, Fonts, Advertising. Key technologies include Google Maps, Font Awesome, Google Fonts, DoubleClick Floodlight, Google Ads.
Who are Rmpersonnel's competitors?
Rmpersonnel's main competitors include Insurance Overload Staffing, Primary Services L.P., CTS Complete Technical Services, Core Group Resources, FlexTek Resources. These companies operate in similar markets and compete for the same customer base.

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Raw JSON Data

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About rmpersonnel.com

We're a Professional Employer Organization (PEO) based in El Paso. ✔️ For over 30 years we've been connecting job seekers with employers for long-term and short-term staffing assignments. ✔️ Leave everything about HR services, payroll or administration on our shoulders.

Company Overview

rmpersonnel.com
Website
jobs_and_career
Industry
#5,858,915
Global Rank
2.5K
Monthly Visitors
15
Technologies
11+
Employees

rmpersonnel.com Social Media

Contact rmpersonnel.com

Technology Stack

rmpersonnel.com uses 15 technologies across their website including Google Maps, Font Awesome, Google Fonts, DoubleClick Floodlight, Google Ads, and more.

Maps

Google Maps

Fonts

Font Awesome, Google Fonts

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards

UI Libraries

DaisyUI

Traffic & Audience

2.5K
Monthly Visits
34%
Bounce Rate
2.2
Pages/Visit
3:43
Avg. Duration

rmpersonnel.com receives approximately 2.5K monthly visitors and ranks #5,858,915 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:43 on the site.

The majority of rmpersonnel.com's traffic comes from undefined, .

Frequently Asked Questions

What is rmpersonnel.com?
We're a Professional Employer Organization (PEO) based in El Paso. ✔️ For over 30 years we've been connecting job seekers with employers for long-term and short-term staffing assignments. ✔️ Leave everything about HR services, payroll or administration on our shoulders.
What technologies does rmpersonnel.com use?
rmpersonnel.com uses 15 technologies including Google Maps, Font Awesome, Google Fonts, and 9 more. View the full tech stack analysis above.
How do I contact rmpersonnel.com?
You can contact rmpersonnel.com via email at [email protected] or through their contact page.
What are rmpersonnel.com's social media accounts?
rmpersonnel.com is active on twitter, facebook. You can find links to all their social media profiles in the social section above.
Is rmpersonnel.com hiring?
Check rmpersonnel.com's careers page for current job openings and opportunities. The company has 11+ known employees.
How popular is rmpersonnel.com?
rmpersonnel.com receives approximately 2.5K monthly visitors and ranks #5,858,915 globally. Traffic is declining by 7.4% month-over-month.

Related Searches

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This page provides publicly available information about rmpersonnel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rmpersonnel.com directly at https://rmpersonnel.com.