Roadmap.com should be a billion-dollar brand. Instead, it's a fascinating case study in domain authority vs. execution reality. This is the story of how a premium domain became a ghost ship in the product management gold rush.

"They own the most valuable keyword in product management, yet they're invisible. This isn't a business—it's a domain squatter with a website."

The tech stack is modern—Tailwind CSS, Vite, AWS—but it's a static brochure. No product trial flow, no pricing transparency, no conversion funnel. The 45+ integrations claim is buried. This isn't product-led growth; it's a marketing afterthought. For a company that sells 'roadmap software,' their own roadmap to growth is nonexistent.

• Premium domain, zero execution: roadmap.com ranks for itself, not for product strategy terms
• Revenue mismatch: $100K from a domain that could command $10M+ as a standalone SaaS
• Team of 2: Either a stealth operation or an abandoned project
• No organic search presence: Competitors own the 'roadmap software' keywords
• Aha! brand dilution: Splitting focus between aha.io and roadmap.com weakens both