While Silicon Valley chases AI hype, Robots.com operates in the trenches where automation actually happens—buying and selling the industrial robots that keep factories running. They're the mechanical surgeons for the world's manufacturing backbone.

"They don't build robots—they resurrect them, turning industrial waste into working capital for manufacturers."

The company's 34-person team punches above its weight, generating $9.6M in revenue—a remarkable $282K per employee. This isn't a scaling problem; it's a precision operation. Their YouTube channel (@tieindustrial562) and LinkedIn presence suggest they're not just moving boxes—they're building a community around industrial robotics expertise.

• Deep inventory moat: 150K+ parts creates a network effect—more stock attracts more customers, which feeds more inventory
• Search dominance: Owning terms like 'FANUC teach pendant tutorial' positions them as educators, not just vendors
• Direct traffic strength: 31% direct traffic indicates strong brand recall in a B2B niche where trust is everything