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Robu.in: India's Robotics Behemoth
How a niche e-commerce store built a 2.7M monthly visit empire in the engineering space
While global tech giants fight over cloud dominance, Robu.in quietly commands India's robotics and DIY electronics market with 2.7M monthly visitors. This isn't just an e-commerce play—it's the infrastructure layer for India's maker movement.
"They don't just sell components—they own the entire robotics education funnel, from beginner Arduino kits to industrial drone parts."
The Engineering Student's First Stop
Robu.in's traffic profile reveals their true moat: 63% organic search traffic driven by high-intent keywords like 'ESP32' (317K monthly searches) and 'Raspberry Pi' (572K). They've positioned themselves as the default destination for India's 1.5M+ engineering students, capturing the exact moment curiosity meets commerce.
The SEO Flywheel Effect
Their keyword strategy is surgical. They rank for 'robu' (26K searches) and 'robu.in' (9K)—indicating strong brand recall. But the real magic is capturing broad engineering terms: ESP32 and Raspberry Pi searches drive discovery, while their massive backlink profile (96K links) cements domain authority. It's a classic content-to-commerce flywheel.
The Trustpilot rating of 2.7/5 from 50 reviews tells a different story than their traffic numbers. This gap between scale and satisfaction is the classic e-commerce scaling pain point. While they dominate discovery, operational excellence remains their Achilles' heel—a critical observation for any investor eyeing the space.
- Infrastructure play: They're not just a store—they're the logistics backbone for India's hardware startups
- Brand authority: 96K backlinks and #17K global rank indicate serious SEO moat
- Community leverage: Active YouTube (10K+ subscribers) and social presence builds trust beyond transactions
- Scale challenge: 2.7M visits with only 143 employees suggests heavy automation but potential service quality tradeoffs
The Silent Monopoly
Robu.in proves that in B2B hardware, SEO dominance and category depth beat brand advertising every time. They're the Google of Indian robotics components—found, not advertised.
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5 keywordsHow is Robu's SEO?
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India's Biggest Robotics, DIY, Engineering Online Store | Robu.in
Shop from India's No.1 Online Robotics Store: Arduino, Raspberry Pi and the largest collection of Electronic Components, DC motors, Drone Parts, Sensors...
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Reviews (20)
Good service
Good service as far as now. Packaging and product quality is good. Ordered multiple times, and got the package on time. No complaints.
I have ordered several dozen times with…
I have ordered several dozen times with them and thier shipping is always on time. The parts are generally not faulty but nothing is perfect. I have recieved some faulty parts but support is quick to replace them free of charge.
Good
My experience is one of the more trustable electronic.
Stood over the test of time for me
I have been a customer of robu.in since 2017 or so when they used to sell on amazon as well (I don't know/care if they still do) and they are still my primary source of DIY, hobbyist, maker stuff. They have great prices, extensive and ever updating collection, low delivery charges (like it's free on 500+ INR, can't ignore this given other hobbyist stores have this over 1000 or more). And fortunately even the few times (like 3-4 maybe out of 50+ orders) something went wrong, the replacement/refund process was an okay (not the best though say 3.5/5) experience. I have some concerns though, given that they have started to raise prices a lot and some other business moves that aren't so pro-consumer/pro-maker but investor pleasing since their IPO happened last year, It could be a coincidence given the on goings of global economy right now but I don't know for sure, what I do care is about the Indian maker community's most important source given the d2c chinese options being banned out of existence.
Great selection, amazing support on time delivery
Great website, on time delivery great support staff too. Amazing for hobbyists and anyone from beginner to professional. Have done some massive orders from here and have delivered every part. Once they missed out 1m of wire in my order and within 2 hrs I was offered a refund.
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About robu.in
Shop from India's No.1 Online Robotics Store: Arduino, Raspberry Pi and the largest collection of Electronic Components, DC motors, Drone Parts, Sensors...
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Technology Stack
robu.in uses 28 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
robu.in receives approximately 2.7M monthly visitors and ranks #17,550 globally. The website has a bounce rate of 50% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 3:56 on the site.
The majority of robu.in's traffic comes from undefined, undefined, .
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This page provides publicly available information about robu.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit robu.in directly at https://robu.in.