rockgas.co.nz
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Rockgas: The LPG Giant Hiding in Plain Sight
A $28M revenue, 129-employee company dominating New Zealand's bottled gas market through logistics, not tech.
In an era of SaaS unicorns and crypto startups, Rockgas.co.nz represents something far more tangible—and surprisingly powerful. This isn't a tech platform; it's a logistics and energy distribution network that has quietly captured the New Zealand LPG market, generating $28.4M in revenue with just 129 employees. The question isn't how they scale; it's why their model is so defensible.
"Rockgas proves that in the energy sector, operational excellence beats digital innovation every single time."
The Digital-Physical Hybrid
With 64% organic traffic and 25% direct traffic, Rockgas demonstrates a rare hybrid model. Their digital presence isn't driving sales; it's managing relationships. The 20,885 monthly visits aren't converting customers—they're serving existing ones. This is a company where the website functions as a utility, not a sales funnel. The real business happens on the road, not on the screen.
The 129-Person Powerhouse
Each Rockgas employee generates approximately $220,000 in annual revenue—a staggering efficiency ratio for a logistics company. For context, this is better than many tech companies. This isn't accidental; it's the result of a ruthlessly focused business model. They don't manufacture, they don't innovate—they distribute. And they do it with military precision across New Zealand.
The keyword strategy reveals their dominance: 'rockgas' alone commands 1,540 monthly searches. When customers search for 'gas bottle refills auckland' (190 searches/month), they find Rockgas. This isn't SEO wizardry; it's brand authority earned through decades of reliable delivery. Their digital moat is their physical presence.
- Dominant brand recall: 'rockgas' outpaces 'rock gas' 4:1 in search volume
- Geographic specificity: Terms like 'rockgas kaiapoi' show hyper-local search intent
- Price transparency: 'rock gas lpg price' queries indicate customers comparing, not discovering
- B2B potential: 64% organic traffic suggests enterprise accounts managing orders online
The B2B Opportunity They're Sitting On
With 129 employees and $28.4M revenue, Rockgas is likely serving hundreds of businesses across New Zealand. Their 'National Key Account Manager' role (John Elie) suggests they're already managing enterprise relationships. The customer portal at portal.rockgas.co.nz isn't for consumers—it's for B2B clients managing bulk orders. This is where the real money is, and they're already in the room.
The Unsexy Billion-Dollar Playbook
Rockgas isn't building an app. They're building a distribution empire that can't be disrupted by code. In a world obsessed with digital transformation, they're reminding us that physical infrastructure still wins.
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Homepage - Rockgas
Keeping the energy flowing. Reliable Bottled LPG for Homes and Businesses. Our friendly drivers safely deliver LPG across the country, all year round. OrderLPG Sign upto Rockgas Find your nearest outlet If you're an existing Rockgas customer and you haven't yet registered or having issues registering for the App, please follow these steps: 1. Press
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About rockgas.co.nz
Keeping the energy flowing. Reliable Bottled LPG for Homes and Businesses. Our friendly drivers safely deliver LPG across the country, all year round. OrderLPG Sign upto Rockgas Find your nearest outlet If you're an existing Rockgas customer and you haven't yet registered or having issues registering for the App, please follow these steps: 1. Press
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Technology Stack
rockgas.co.nz uses 20 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
Cloud & Hosting
AWS CloudFront
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
rockgas.co.nz receives approximately 20.9K monthly visitors and ranks #1,181,025 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:58 on the site.
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