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RockResorts: The Hidden Backend of Epic
How a $27M subsidiary powers the world's largest ski empire
RockResorts.com is the invisible engine of the Vail Resorts empire, but its 0 monthly visits reveal a brutal truth: this isn't a consumer brand—it's a backend operator. While you book directly through EpicPass.com, RockResorts manages the physical infrastructure behind 40+ mountain destinations.
"The most successful travel companies don't own the customer—they own the infrastructure."
The Infrastructure Play
RockResorts operates as Vail's hospitality arm, managing hotels, condos, and dining across properties like Keystone, Breckenridge, and Park City. With only 107 employees generating $27M, they're running lean—approximately $254K revenue per employee. This isn't a consumer-facing play; it's pure operational efficiency.
The Traffic Paradox
Zero monthly visits to rockresorts.com is a feature, not a bug. The domain redirects to EpicPass.com for bookings, while RockResorts handles the back-end hospitality operations. Their social profiles point to VailResorts/EpicPass, confirming they're a white-label operator. The real metric: EpicPass serves millions of skiers annually, and RockResorts owns the lodging layer.
The tech stack tells the story of a modern, integrated operation. jQuery and Bootstrap for legacy compatibility, Vite for modern builds, and Dynatrace for enterprise monitoring. They're using Zendesk for customer service and Mouseflow for conversion optimization—tools designed for high-volume, complex operations, not consumer-facing marketing.
- Domain redirects to EpicPass.com (no direct traffic)
- 107 employees manage $27M in hospitality revenue
- Uses Vail's social profiles (no independent brand)
- Tech stack optimized for operations, not marketing
- Terms/Privacy hosted on EpicPass infrastructure
The Ultimate B2B2C Play
RockResorts proves the most valuable travel companies don't chase customers—they own the infrastructure that customers can't live without.
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RockResorts | Snow.com
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About rockresorts.com
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Technology Stack
rockresorts.com uses 18 technologies across their website including Font Awesome, OneTrust, DoubleClick Floodlight, Microsoft Ads, and more.
Fonts
Font Awesome
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, TikTok Pixel +2 more
Customer Support
Zendesk
Analytics & Marketing
Dynatrace, Mouseflow, Google Analytics
Build Tools
Vite
Traffic & Audience
rockresorts.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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