rogers.com
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Rogers.com: The Digital Fortress of Canadian Telecom
Analyzing how a legacy carrier commands the web with 27M monthly visits
Rogers.com isn't just a website; it's the digital command center for one of Canada's most powerful infrastructure monopolies. With 27.8 million monthly visits, it's where the country checks their data, pays their bills, and fights with customer support.
"61% direct traffic proves Rogers doesn't need to win Google—they've already won the customer's daily routine."
The Captive Audience
The data tells a story of dependency, not delight. With 84,510 monthly searches for 'rogers login' and another 58,370 for 'myrogers', users aren't discovering—they're managing. This is a utility relationship, not a brand love affair. The 1.2-star Trustpilot rating across 625 reviews confirms that while Rogers owns the infrastructure, they've lost the narrative. Yet, the traffic keeps coming because in Canadian telecom, choice is often an illusion.
The SEO Moat
Rogers' organic strategy is brute force domain authority. With 2.3 million backlinks, they don't need to be clever—they just need to exist. The keyword 'rogers' alone commands 359,980 monthly searches. This isn't marketing; it's gravity. Their tech stack (Tailwind, Bootstrap, Swiper) is surprisingly modern for a legacy carrier, but the real power is in the 95.2% Canadian traffic concentration. They don't need to rank globally when they own the geography.
The leadership structure shows signs of both corporate stability and dealer network complexity. With names like Zoya Zahed Pakzad and Ian Cobbs at the top, plus authorized dealers like Bhav Singh's Phoenix Marketing Solutions, Rogers operates as a hybrid: enterprise infrastructure with grassroots sales. This explains the disjointed digital experience—you're navigating a system built for both mass scale and individual franchise relationships.
- Direct traffic dominance (61%) signals a captive user base, not brand loyalty
- Login-focused search behavior reveals a transactional, utility relationship
- The 2.3M backlinks create an SEO moat that competitors can't breach
- Trustpilot's 1.2 rating suggests the digital experience is a pain point, not a differentiator
Rogers.com is a utility, not a brand
For founders: This is what market dominance looks like when product-market fit is replaced by infrastructure ownership. The metrics are strong, the sentiment is brutal, and the business doesn't care.
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Traffic & Engagement
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Top Organic Keywords
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Device Distribution
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5 keywordsHow is Rogers's SEO?
Open Graph Image
https://www.rogers.com/app/prod/assets/i/og-image.png
Meta Tags
Mobile, Internet, TV, Home Monitoring, Home phone - Rogers
Choose a cell phone or plan for your needs. At Rogers, count on more mobile, Internet, TV, Home Security and Home Phone options.
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Reviews (20)
Rogers technician cut Bell's coax cable…
Rogers technician cut Bell's coax cable that was providing service to our upstairs neighbors and used it to hook up our internet. He buried what remained of their cable under the ground to cover up his tracks. That was our most recent experience. I have watched family members deal with Rogers for many years, and 1.2 stars is generous. The Bell technician who came by to fix the issue let us know that this is considered normal for Rogers technicians to do to poach clients from Bell.
Fraud
Fraud! Fraud! They promise you things but do not deliver it. In promotion they were saying you will get free ear buds it's been 2weeks I do not get the ear buds. Very bad customer service. Now Rogers is saying it's not our responsibilities to get you earbuds it's Samsung. If they did not give you with phone you won't able to get it. Very bad customer service their answers are confusing and not clear. Please do not get flattered with their good promotions. I was with fido and they were best. They deliver you what they say.
Fraudulent Liars
Cancelled services in April with a better offer from Telus.Paid off Rogers in May have an invoice showing services canceled.Rogers says my Apple Watch not cancelled and continued to bill me for services I never received or wanted .Spent many hours trying to resolve this issue .Filing a complaint with the CRTC .A terrible horrible company customer service doesn’t exist.
Awful service
I just got an account with Rogers because I have heard such great things. But to my surprise, I am everything but satisfied. I am so utterly disappointed in Rogers and most of their agents, as I have been told on numerous occasions that I qualified for a new tablet and was rejected and told that I no longer qualified. Rogers gets you interested in a deal and all of its components and then as soon as you’re locked in; they take out those components making that “deal” just as boring as the rest. I highly, highly recommend NEVER using Rogers as your provider. They almost always promise you things that you can’t have.
I am new to this country and decided to…
I am new to this country and decided to start with Rogers! The process to get a new service with miss Cathy was fantastic but until the technician showed up to my door! Absolutely unprofessional, no ID visible, I asked for his name and he said I don’t need to know his name! I called many different people yesterday and no one was helpful! Very rude! To add an account the phone call was answered 1-2-3! To cancel the order, cost me 2 days! The account is under my wife’s name and I am an authorized person to handle the account on our 3 lines phones and internet! When I called to add ignite to our home, they didn’t ask if my wife is present, but when I was canceling, they asked for my wife’s presence! It doesn’t make sense!!!!!! I make sure that I switch my phones and internet to another company! People, open your eyes, Rogers doesn’t care after you become a customer!
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About rogers.com
Choose a cell phone or plan for your needs. At Rogers, count on more mobile, Internet, TV, Home Security and Home Phone options.
Company Overview
rogers.com Social Media
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Phone Numbers
Technology Stack
rogers.com uses 19 technologies across their website including reCAPTCHA, Contentful, Ghost, Snapchat Pixel, Pinterest Tag, and more.
Security
reCAPTCHA
CMS
Contentful, Ghost
Advertising
Snapchat Pixel, Pinterest Tag, LinkedIn Insight Tag, Facebook Pixel
Customer Support
Zendesk
Feedback
Qualtrics
Analytics & Marketing
Dynatrace, Google Analytics
Traffic & Audience
rogers.com receives approximately 27.8M monthly visitors and ranks #1,981 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 4:17 on the site.
The majority of rogers.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about rogers.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rogers.com directly at https://rogers.com.