roiscs.com
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ROi: The Healthcare Supply Chain Secret Weapon
$48.7M revenue, 164 employees, and a mission that goes beyond the bottom line.
In a world obsessed with hyper-growth SaaS, ROi operates in the shadows of healthcare's most critical infrastructure. They don't sell software; they move the physical goods that keep hospitals running, generating $48.7M annually with a lean team of 164.
"They aren't chasing the 'unicorn' status; they are solving the unsexy, high-stakes problem of healthcare logistics."
The Human Element in Supply Chain
ROi’s leadership team isn't comprised of abstract MBAs, but veterans of the industry. With executives like Carl Schultz (Regional VP) and Shannon York (Utilization Director), the company is built on deep operational knowledge. Their LinkedIn profile links to 'Regard Medical Supplies,' hinting at a legacy of focused service rather than generic branding. This isn't a faceless distributor; it's a mission-driven team.
The 'Mission' Strategy
While competitors fight over generic keywords like 'ROI' (256,800 monthly searches), ROi has carved out a specific niche. They capture traffic for high-value, specific medical terms like 'Steri Strip' (3,880 volume) and 'Surgicel' (2,870 volume). Their H1 tag—'Making Healthcare Missions Possible'—signals a B2B2C approach: they support the providers who treat the patients. It’s a supply chain with a soul.
The tech stack reveals a pragmatic approach. They utilize jQuery, Bootstrap, and Tailwind CSS—solid, reliable tools rather than bleeding-edge frameworks. This suggests a focus on functionality over flash, prioritizing stability for their enterprise clients. With 55% organic traffic, their SEO is working quietly but effectively, drawing in a specific audience looking for medical supplies, not just generic 'ROI' software.
- Deep vertical focus: Healthcare supply chain only (no distractions).
- Niche keyword capture: Targeting high-intent medical product searches.
- Operational efficiency: Lean team generating nearly $50M in revenue.
- Legacy branding: Connected to 'Regard Medical Supplies' for trust.
The Quiet Giant of Healthcare Logistics
ROi proves that you don't need to be a VC-backed unicorn to be indispensable to the healthcare industry.
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ROi - Supply Chain Solutions for Healthcare
ROi supplies healthcare systems with medical supplies and custom procedure trays. We offer supply chain solutions, like logistics management.
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About roiscs.com
ROi supplies healthcare systems with medical supplies and custom procedure trays. We offer supply chain solutions, like logistics management.
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roiscs.com uses 21 technologies across their website including Vidyard, Font Awesome, Adobe Fonts, PHP, and more.
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Vidyard
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Font Awesome, Adobe Fonts
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PHP
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WordPress
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Cloudflare
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roiscs.com receives approximately 3.2K monthly visitors and ranks #5,133,838 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
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