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Rokoko: Democratizing Hollywood Motion Capture
How a Danish startup scaled to $17.5M revenue by making pro mocap accessible to indie creators
While Hollywood spends millions on motion capture stages, Rokoko is betting that the future of animation lives in a creator's bedroom. With a sensor-based system that requires no external cameras, they're dismantling the cost barriers that once kept professional mocap exclusive to AAA studios.
"Rokoko didn't just lower the price—they redefined the entire hardware architecture to serve creators, not studios."
The Indie Creator Revolution
Rokoko's traffic reveals a powerful trend: 53% organic search proves creators are actively hunting for alternatives to Vicon and OptiTrack's $50K+ systems. Their keyword dominance around 'rokoko video' and 'rokoko vision' shows users aren't just buying hardware—they're investing in an ecosystem. The 289K monthly visits from a 125-person team suggests exceptional per-capita productivity, likely driven by community-led growth and viral TikTok content from their @hellorokoko presence.
Product-Led Expansion Strategy
The revenue-to-employee ratio ($140K/employee) indicates a lean, efficient model typical of hardware-software hybrids. Their tech stack (Tailwind, Bootstrap, jQuery) reveals a pragmatic focus on shipping over polish—prioritizing functional tools for creators who care more about animation quality than slick UI. The recent expansion from body tracking to finger and face capture shows a deliberate land-and-expand strategy: own the body, then upsell the face and hands.
Rokoko's approach challenges the industry's camera-based orthodoxy. By using wearable sensors instead of external tracking systems, they eliminate studio space requirements and complex calibration—turning a 3-day setup into a 3-minute process. This isn't just convenience; it's a fundamental architectural bet that mobility beats precision for 90% of the market.
- Hardware-agnostic philosophy: Sensors work anywhere, no studio setup required
- Full-stack capture: Body, fingers, and face in one integrated workflow
- Community-first distribution: TikTok and YouTube drive authentic creator testimonials
Rokoko is building the AWS of motion capture
Just as AWS turned server farms into API calls, Rokoko is turning mocap stages into wearable sensors—making digital performance as accessible as a microphone.
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Rokoko - Studio-grade motion capture tools for all creators
Empowering 3D digital creators with high quality sensor based motion capture systems for body, finger and face animations.
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Reviews (1)
No US presence, appalling sales process, highly unprofessional.
This startup is pathetic in terms of sales execution. Bought in the US ~5k$ of equipment from them, just to be 3 weeks later informed by Fedex that: a) I am the "importer" of the goods to the US and I will be contacted by the US Border Agency to clairfy everything (which of course Rokoko did not inform me about) b) I will be paying ~4k$ for the shippment from Europe to the US - which, of course, Rokoko did not inform me about. Then, they do not even process the payments correctly. It is done by a 3rd party, so in my case when I cancelled the order for above mentioned reasons, I had difficulties with getting my money back. Highly NOT RECOMMENDED to buy from them.
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About rokoko.com
Empowering 3D digital creators with high quality sensor based motion capture systems for body, finger and face animations.
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Technology Stack
rokoko.com uses 34 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Framer, Webflow
CDN
cdnjs, jsDelivr
Traffic & Audience
rokoko.com receives approximately 289.9K monthly visitors and ranks #141,016 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:39 on the site.
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