roobrik.com
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Roobrik: The AI-Driven Senior Living Matchmaker
How a 33-person team is using AI to solve a $300B senior housing market inefficiency
Senior living sales are broken—families spend weeks visiting communities that don't fit, while facilities burn cash on marketing to unqualified leads. Roobrik is fixing this with AI-powered surveys that match prospects to the right care level in minutes, not months.
"Roobrik doesn't generate leads—it generates qualified conversations. That's the difference between spam and sales."
The Target Market: Overwhelmed Families
The average senior living decision involves 12+ touchpoints and $5,000+ in marketing spend per conversion. Roobrik's surveys act as a triage nurse—filtering out 60% of tire-kickers before they ever reach a sales director. Their top keywords reveal a strategy: long-tail, location-specific searches ('bristal assisted living' 460/mo, 'tacoma senior living' 440/mo) where intent is high but competition is fragmented.
The Growth Engine: 75% Direct Traffic
Here's the tell: 75% of Roobrik's traffic is direct. This isn't SEO magic—it's product-led growth. Providers embed Roobrik's widgets, families bookmark the surveys, and the flywheel spins. While organic search is only 13%, it's strategic: they own hyper-local senior living queries where national brands can't compete. The real moat? The data layer they're building on 33K+ monthly decision-makers.
The tech stack reveals a pragmatic team: jQuery for legacy compatibility, Tailwind and Bootstrap for rapid UI iteration, Swiper for mobile-first surveys. No fancy frameworks—just tools that work. The lack of public funding rounds suggests disciplined, revenue-backed growth. With 33 employees and $3.7M revenue, that's ~$112K per employee—efficient for a vertical SaaS play.
- AI surveys convert 20-40% more leads by qualifying intent before human contact
- Direct traffic dominance (75%) signals strong product-market fit and embedded workflows
- Hyper-local keyword strategy captures high-intent, low-competition searches
- Efficient unit economics: $3.7M revenue with just 33 employees
Roobrik is the 'Shopify for Senior Living Sales'
They're not selling software—they're selling qualified conversations. In a market where trust is everything and margins are thin, that's a $100M+ opportunity waiting to be captured.
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Roobrik | Sales & Marketing Tech That Puts Your Prospects First - Roobrik
Roobrik simplifies senior living decisions with Surveys and Afford, driving 20-40% more leads. Trusted by providers to turn prospects into residents.
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About roobrik.com
Roobrik simplifies senior living decisions with Surveys and Afford, driving 20-40% more leads. Trusted by providers to turn prospects into residents.
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roobrik.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Clarity, Heap, Google Tag Manager, Google Analytics
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roobrik.com receives approximately 33.8K monthly visitors and ranks #526,776 globally. The website has a bounce rate of 47% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 2:02 on the site.
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