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Roof Maker: The UK's Skylight Dominator
How a 43-person team built a £11M revenue business in a niche market
While everyone chases SaaS margins, Roof Maker dominates a tangible, high-value niche: transforming UK homes with natural light. This isn't just a window company—it's a vertical specialist with £11M in revenue and a 4.3/5 Trustpilot rating from over 1,500 reviews.
"They don't sell windows—they sell transformation. Every skylight is a promise of brighter rooms and higher property values."
The SEO Fortress
With 66% of traffic coming from organic search, Roof Maker has built a content moat around high-intent keywords like 'roof maker' (730 monthly searches) and 'vented aluminium skylight' (170 searches). Their blog and documentation pages aren't afterthoughts—they're strategic assets that capture homeowners at the research phase. The 81,267 monthly visits show they're winning the discovery battle in a fragmented market.
Community-Driven Growth
The 1,514 Trustpilot reviews (4.3/5) reveal something rare: a hardware company with software-level engagement. Their social presence across TikTok, YouTube, Facebook, LinkedIn, and Instagram isn't just branding—it's social proof at scale. With Michael Sekhon as Social Media Manager, they've turned skylights into visual, shareable transformations that drive word-of-mouth in a category where trust is everything.
The tech stack tells a story of pragmatic efficiency. They're not reinventing the wheel with custom frameworks—they're using jQuery, Tailwind CSS, and Bootstrap to move fast. Google Analytics and Tag Manager provide the data backbone. This is a company that prioritizes shipping over sophistication, focusing engineering resources on product quality rather than bleeding-edge web tech.
- Vertical dominance: They own the UK skylight conversation, not just participate in it
- High-touch B2C: 1,514 reviews prove they manage customer experience at scale
- Content moat: 66% organic traffic shows deep SEO mastery in a niche market
- Profitable discipline: £11M revenue with 43 employees = £256K revenue per employee
The Anti-Unicorn Blueprint
Proof that boring industries with deep expertise beat hype cycles every time. Roof Maker isn't scaling to IPO—they're scaling to profitability in a market where quality and trust win.
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Skylights & Roof Windows For UK Homes | Roof Maker
Discover Roof Maker, the leading roof and skylight company in the UK. Transform your home with our skylights and roof windows today. Get a quote now!
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Roof Maker Ltd
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Reviews (20)
Roof light
Very efficient. Sure she’s Scottish.
On time delivery as always
On time delivery as always. Friendly helpful staff, especially Abbs. Excellent product, easy to install, client very happy. Would recommend 100%
Very fast and helpful service
Very fast and helpful advice given by Tillie
Great service!
I wanted to personally thank Adam for his help with my order for a roof light for my new extension. He was professional, helpful and happy to answer my questions no matter how silly they were. Definitely would use him again for future orders!
A Fantastic Purchase Experience
From my first enquiry to the point of ordering several roof lights, Roof Maker have been a fantastic company to do business with. As a non-specialist, I needed some 'hand holding' to understand the best product to purchase. From listening, to advice through to communication and purchase process, the experience has been first class. Worthy of special mention is Leebaan who kept in touch with me as our project progressed and did not apply unnecessary pressure to reach a decision. I would wholeheartedly recommend Roof Maker to prospective purchasers of roof lights and associated products.
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About roof-maker.co.uk
Discover Roof Maker, the leading roof and skylight company in the UK. Transform your home with our skylights and roof windows today. Get a quote now!
Company Overview
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Technology Stack
roof-maker.co.uk uses 26 technologies across their website including Font Awesome, HSTS, Laravel, and more.
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Font Awesome
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Laravel
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Squarespace, Webflow, WordPress
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roof-maker.co.uk receives approximately 81.3K monthly visitors and ranks #490,371 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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