roofingprofessor.com
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RoofingProfessor: Atlanta's $15M Local Titan
How a hyper-local contractor dominates with 60 employees and zero VC funding
While SaaS startups chase global scale, RoofingProfessor.com proves that deep local dominance is a more profitable game. This isn't a tech platform—it's a $15.7M construction machine built on trust, not venture capital.
"In a world of aggregators, RoofingProfessor.com is the moat. They don't just capture traffic—they capture trust."
The Anti-Platform Strategy
The most telling metric isn't their revenue—it's their traffic mix. With 42% direct visits and only 32% organic search, they've built a brand that people seek out by name. This is the hallmark of a referral-driven business where quality craftsmanship beats algorithmic optimization every time.
The Social Proof Engine
Academy Roofing has built a multi-platform presence across TikTok, Twitter, LinkedIn, and Instagram. But here's the kicker: their social strategy isn't about viral content—it's about community proof. Every post is a digital handshake with a potential customer who's already heard their name from a neighbor.
The tech stack reveals a pragmatic mindset. They're using jQuery, Bootstrap, and Tailwind CSS—battle-tested tools that prioritize function over flash. This isn't a company wasting money on unnecessary tech debt; it's a lean operation focused on what matters: getting roofs fixed and replaced in Greater Atlanta.
- 60-person team delivering $15.7M in revenue (≈$261k per employee)
- Multi-generational leadership with Jennifer and Stephen McGrew at the helm
- Social media presence across 6 platforms without a CMO in sight
- B2B2C model that treats homeowners like enterprise clients
The Real Lesson for Founders
Sometimes the best business model isn't scalable—it's profitable.
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Meta Tags
Roof Repair & Replacement Greater Atlanta | Academy Roofing
Trusted for expert roof repair & replacement in Greater Atlanta. Get fast, reliable service with Academy Roofing—honest guidance, lasting results.
Roof Repair & Replacement in Greater Atlanta | Academy Roofing
Academy Roofing delivers award-winning roof repair & replacement services across Greater Atlanta. Trusted, timely, and expert-backed.
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About roofingprofessor.com
Trusted for expert roof repair & replacement in Greater Atlanta. Get fast, reliable service with Academy Roofing—honest guidance, lasting results.
Company Overview
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Technology Stack
roofingprofessor.com uses 20 technologies across their website including Vimeo, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
roofingprofessor.com receives approximately 342 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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