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The McDonald's Rooftop Monopoly
How a 59-person team services the fast-food giants' $12.7M roofing empire
While SaaS founders chase scalable software, RoofingSource built a $12.7M business doing the unscalable: physically servicing thousands of McDonald's and KFC rooftops nationwide. This is the story of hyper-niche B2B dominance.
"They don't compete with local roofers—they own the entire fast-food vertical, one grease-soaked rooftop at a time."
The B2B2C Playbook
RoofingSource isn't a general contractor—they're the official rooftop partner for McDonald's, Chili's, and KFC. That means they don't waste money on broad SEO or AdWords. Instead, they own the vendor relationship with the world's most demanding QSR brands, creating a defensive moat that local competitors can't touch.
The Efficiency Paradox
With just 59 employees generating $12.7M, each team member pulls in $215K annually—exceptional for a services business. But their organic search traffic is only 29%, and they rank #10M globally. This isn't a marketing play; it's a relationship and execution machine. Their 49% direct traffic proves they don't need to be discoverable—they just need to answer the phone when corporate calls.
The tech stack tells the story: jQuery, Bootstrap, and basic analytics. This isn't a product company trying to be tech-forward—it's a services company that happens to have a website. Their YouTube channel has exactly one video from 5 years ago. Their social presence is minimal. They don't need brand awareness; they need operational excellence.
- Hyper-niche focus: QSR grease containment and flat roof repair
- Corporate moat: Official partner status with top-tier brands
- Operational leverage: $215K revenue per employee
- Low CAC: 49% direct traffic means zero spend on acquisition
The Unsexy Billion-Dollar Playbook
Own a vertical, service the giants, and ignore the noise. RoofingSource proves you don't need scale to win—you need focus.
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RoofingSource
RoofingSource is the best-in-class rooftop partner for McDonald's, Chili's, KFC, and many other leading brands. As a roofing contractor, RoofingSource provides leak repairs for flat, commercial roofs. RoofingSource provides nationwide coverage of grease containment, roof repairs, reroofs, fan cleaning, roof inspections, and new roof installations.
RoofingSource is the best-in-class rooftop partner for McDonald's, Chili's, KFC, and many other leading brands. As a roofing contractor, RoofingSource provides leak repairs for flat, commercial roofs. RoofingSource provides nationwide coverage of grease containment, roof repairs, reroofs, fan cleani
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About roofingsource.com
RoofingSource is the best-in-class rooftop partner for McDonald's, Chili's, KFC, and many other leading brands. As a roofing contractor, RoofingSource provides leak repairs for flat, commercial roofs. RoofingSource provides nationwide coverage of grease containment, roof repairs, reroofs, fan cleaning, roof inspections, and new roof installations.
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roofingsource.com uses 18 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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Traffic & Audience
roofingsource.com receives approximately 1.4K monthly visitors and ranks #10,010,771 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:48 on the site.
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