roofstock.com
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Roofstock: The Amazon for Rental Properties
How a $270M-funded platform is digitizing the $32 trillion US housing market
Imagine buying a fully-vetted rental property online, with tenants already in place, before the listing even hits the MLS. That’s the reality Roofstock has engineered, turning the most analog transaction in real estate into a click-and-buy investment.
"They aren't just listing properties; they're building the operating system for single-family rental investing."
The Growth Paradox
Despite a modest 95K monthly visits, Roofstock commands a premium valuation. The secret? A high-intent, transactional model where traffic quality trumps quantity. With 61% direct traffic, they own the relationship, bypassing the noisy top-of-funnel wars that plague traditional proptech.
The Investor-First Flywheel
Roofstock’s core innovation is de-risking remote investing. By offering guaranteed rent, home warranties, and property management integration, they’ve created a closed-loop ecosystem. The data shows this stickiness: searches for 'roofstock owner login' drive 280 monthly visits, indicating a highly active user base managing portfolios.
The company’s tech stack—built on Next.js and optimized for PWAs—reflects their product philosophy: speed and reliability over flashiness. This isn't a consumer listing site; it's an institutional-grade trading desk for the masses. The leadership team, led by CEO Gary Beasley, brings heavy-hitter experience from the early days of DoorDash and the crypto world, applying a marketplace playbook to hard assets.
- Vertical Integration: They don't just connect buyers and sellers; they offer analytics, insurance, and property management.
- Asset-Backed Liquidity: Creating a secondary market for SFRs (Single Family Rentals) is their long-term moat.
- Global Remote Capital: Their model specifically targets the 97.6% of traffic from undefined regions, capturing international dollars looking for US cash flow.
The Verdict: A Fintech Disguised as Proptech
With 501 employees and $82.7M in revenue, Roofstock is proving that the future of real estate ownership is institutional-grade, algorithmic, and borderless.
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Reviews (4)
Good RE investing platform
Good RE investing platform - but this is not for everyone; if you have some capital or ability to raise/borrow it - Roofstock has a nice database of pre-screened properties with good ROI. There are some confusing areas to newbies and frustrating (possibly suspicious) aspects to curious (like requiring to sign up before you view available properties) - overall Roofstock offers a great platform for investors.
OK but its pretty expensive
OK but its pretty expensive, there are other services with better support.
RUN! Roofstock, Great Jones, Streetlane Homes... ALL THE SAME COMPANY AND ALL THIEVES!!
I leased this home from Great Jones, another Roofstock company. They changed their name half way through the lease after they had fought me over having tree services for a tree that is very old, rotting and only 10 feet from the house. These slumlord, thieves have an "AS IS" policy that is causing their tenants to live in very dangerous situations and they don't care. That tree has threatened my life, my pets life, all my household possessions and my car for a year, and I am livid about it!! They have left me without heat in a 40 degree house for a week over Christmas, and then sent a service provider that behaved like a complete jerk in my home. There have been at least a dozen maintenance requests, and they have canceled nearly all of them, and did not even bother to contact me. I did not get the value out of this home, because they did not maintain the home for a healthy, safe environment. There is no outdoor water source, so the yard dies and becomes infested with mites, fleas, and ants. They told me that I would not be responsible for the dead lawn, and that was all they would do about it. I* could not even get pest control to be effective, and they did not care!!! I want some of the rent back for living in conditions that did not meet the agreed up standard of living. This house was infested with spiders. I paid hundreds of dollars to get the infestation taken care of. The yard was covered with years of leaves and debris when I moved in. THEY REFUSED TO TAKE CARE OF THE INITIAL LAWN CARE... That cost me hundreds. The seed and feed was wasted, because there is no WATER!!! There was no insulation in the attic and for months my heat and air was EXTREMELY HIGH... and that is a building code violation AND THERE IS ELECTRICAL BUILDING CODE VIOLATIONS THEY HAVE CANCELED THE MAINTENANCE REQUEST FOR! This house cannot be leased again until the owner is required to get it up to code!! AND I HAVE LIVED IN A DANGER I COULD NOT ESCAPE BECAUSE THEY BLEW UP MY BUDGET!!
horrible service
BAD service, no one answers, clients are stressed. support always closed. disappointing, agent won't answer.. etc.
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About roofstock.com
Company Overview
Technology Stack
roofstock.com uses 9 technologies across their website including HSTS, Segment, Google Analytics, Lazy Loading, Priority Hints, and more.
Security
HSTS
Analytics & Marketing
Segment, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
CSS Frameworks
Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
roofstock.com receives approximately 95.2K monthly visitors and ranks #414,746 globally. The website has a bounce rate of 65% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:01 on the site.
The majority of roofstock.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about roofstock.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roofstock.com directly at https://roofstock.com.