Most barbershops live and die by foot traffic, but Roosters Men's Grooming Center operates like a SaaS company with 84,264 monthly visitors. This isn't your neighborhood barber—it's a digital-first grooming empire that happens to cut hair.

"Roosters doesn't sell haircuts—they sell appointments at scale. Their secret weapon isn't scissors; it's search."

The real story here is in the traffic distribution. 96.6% of visitors come from 'undefined'—a telling sign of their US-centric, local-market dominance. They're not trying to be global; they're building deep, defensible moats in specific geographies. Their social presence across Twitter, Facebook, Instagram, and YouTube creates a content flywheel that keeps their brand top-of-mind between haircuts.

• Brand search volume (24K+) exceeds most tech startups' total traffic
• 57% organic traffic suggests strong content and local SEO strategy
• PWA technology enables appointment booking without connectivity
• Klaviyo integration points to sophisticated customer lifecycle marketing