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Ripe: The Invisible Engine Powering Tourism
Deep dive into the $7.3M B2B travel tech taking back the tourism economy
While consumer travel apps capture headlines, Ripe (rootrez.com) operates invisibly underneath, powering the booking engines for destinations and event organizers. This is B2B infrastructure at its finest—boring, profitable, and essential.
"They don't compete with Booking.com—they power the booking engines that Booking.com can't be bothered to build for DMOs."
The DMO Infrastructure Play
Ripe solves a specific infrastructure gap: Destination Marketing Organizations (DMOs) and event organizers need hotel booking capabilities but lack the scale to build custom engines. Ripe provides white-label software that turns any tourism board into a booking platform, capturing revenue from an ecosystem that giants ignore.
The Revenue Efficiency Story
With $7.3M revenue from just 52 employees, Ripe achieves $140K revenue per employee—strong for a bootstrapped B2B SaaS. They've built a high-margin business on the long tail of tourism, where customer acquisition is relationship-driven and churn is near zero once integrated into a DMO's tech stack.
The domain split between rootrez.com and bookripe.com suggests an evolution—possibly a rebrand or product segmentation. The 'Take Back Your Tourism Economy' tagline signals positioning around local control and anti-platform sentiment, resonating with DMOs tired of ceding revenue to OTAs.
- Product-led infrastructure: Booking engine software for non-technical tourism orgs
- Event & group booking specialization: Untapped niche beyond leisure travel
- B2B2C distribution: Owns the relationship with DMOs, inherits their consumer trust
- High-touch sales: Likely long sales cycles but sticky, multi-year contracts
The Quiet Giant of Tourism Tech
Ripe proves that in travel, the infrastructure layer is where durable businesses are built—while everyone fights for consumers, they win by powering the professionals.
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Hotel Booking Engine Software for DMOs, Events, Groups | Ripe
Ripe integrates white label lodging booking software into Destination Marketing Organizations, Resorts, Groups, and Events websites to better service travelers and drive economic impact.
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rootrez.com uses 17 technologies across their website including Adobe Fonts, reCAPTCHA, PHP, and more.
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Adobe Fonts
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PHP
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WordPress
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jsDelivr
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rootrez.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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