rosettistarr.com
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RosettiStarr: The Security Firm That's Not Playing the Numbers Game
A boutique security firm with $11M revenue and 72 employees that quietly dominates a niche market.
In an industry dominated by giants, RosettiStarr operates with surgical precision. With 72 employees generating $11.3M in revenue, they've built a security consulting firm that prioritizes impact over scale.
"RosettiStarr doesn't chase traffic—they chase the right clients. With 51% organic search, they're found by those who need them, not by browsers."
The Power of a Focused Team
72 employees generating $11.3M means roughly $157,000 per employee—a remarkably high ratio for consulting. This isn't a body-shop operation; it's a boutique where senior leadership (William Halliday, Sebastian Sosman, Kip Edwards) directly interfaces with clients. The structure suggests a flat hierarchy where expertise, not headcount, drives value.
The Traffic Paradox
2,367 monthly visits for an $11M company is shockingly low—by design. Most $10M+ firms chase 50K+ monthly visits. RosettiStarr's 51% organic traffic reveals a counterintuitive strategy: they don't need volume, they need precision. Their top keywords include 'rosetti star' (120 volume) and 'talya ackerman' (160 volume), suggesting they rank for specific names, not generic security terms.
The 'Houthi PC' keyword cluster (1,090 monthly volume) is their highest-volume search term—likely referencing geopolitical security analysis. This reveals their sweet spot: high-stakes, politically-sensitive security consulting where expertise trumps scale.
- Boutique model with senior leadership directly involved (4 named directors)
- High revenue-per-employee ratio ($157K) indicates premium pricing
- Minimal digital footprint—clients come via referral, not SEO
- Specializes in niche, high-value security consulting (not mass-market)
- Strong LinkedIn presence with 0+ followers (likely 100-500 range)
The Anti-Growth Playbook
RosettiStarr proves that in security consulting, trust beats traffic and expertise beats scale. Their $11M with 72 people isn't a bug—it's the feature of a firm that knows exactly who it serves.
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rosettistarr.com uses 18 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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rosettistarr.com receives approximately 2.4K monthly visitors and ranks #7,268,077 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:26 on the site.
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