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Roundglass: The $76M Wellbeing Trojan Horse
Why a finance company is building a wellness empire with 437 employees
Roundglass isn't your typical fintech startup. With 437 employees and $76.5M in revenue, they're quietly building a 'wholistic wellbeing' empire that bridges corporate finance with personal wellness—a combination that makes absolutely no sense until you dig deeper.
"They're not selling software—they're selling a lifestyle, and finance is just the distribution channel."
The Growth Paradox
Here's what's fascinating: Roundglass has 437 employees but only 6,990 monthly visitors. That's 15 employees per visitor—a ratio that screams 'enterprise B2B' rather than consumer tech. Their traffic is dominated by 'curofy' (a medical professional network they likely acquired), suggesting they're buying distribution rather than building it organically. This is a company that grows through acquisition and partnerships, not viral marketing.
The Identity Crisis
Roundglass Living is positioned as 'wholistic wellbeing' for consumers, yet their industry is listed as 'finance' and their top keywords are medical. They're caught between three worlds: enterprise software (Roundglass Living for businesses), consumer wellness (Roundglass Living app), and medical professional networks (Curofy). This isn't a weakness—it's a deliberate strategy to own the entire stack from corporate wellness budgets to individual user engagement.
The tech stack reveals their product sophistication: Vite for modern builds, Mixpanel for analytics, Lottie for animations, and Slick for carousels. They're building a polished consumer product with enterprise-grade tracking. The presence of Google Tag Manager and multiple analytics tools suggests they're optimizing conversion funnels obsessively—likely targeting HR departments that purchase wellness software for employees.
- Acquisition-led growth strategy (Curofy appears to be a key acquisition)
- Enterprise-first distribution model—selling to companies, not individuals
- Wellness-as-a-service positioning with finance-grade pricing
- Multi-brand architecture: Roundglass Living + Curofy + potential other holdings
The Quiet Unicorn Strategy
Roundglass is building a $100M+ wellness empire by ignoring Silicon Valley's obsession with viral growth and instead selling to CFOs who control corporate wellness budgets. They're not sexy, but they're profitable—and that's the real wellness hack.
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Home | Roundglass
This is Wholistic Wellbeing. This is Roundglass Living. A healthier, happier life is waiting for you.
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About round.glass
This is Wholistic Wellbeing. This is Roundglass Living. A healthier, happier life is waiting for you.
Company Overview
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Technology Stack
round.glass uses 18 technologies across their website including Cloudinary, Font Awesome, Adobe Fonts, unpkg, jsDelivr, and more.
Media
Cloudinary
Fonts
Font Awesome, Adobe Fonts, Google Fonts
CDN
unpkg, jsDelivr
Marketing Automation
Braze
Analytics & Marketing
Mixpanel, Google Tag Manager
Web Standards
Twitter Cards, Open Graph
Traffic & Audience
round.glass receives approximately 7.0K monthly visitors and ranks #3,110,130 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:19 on the site.
The majority of round.glass's traffic comes from .
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