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roundel.com
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roundel.com

19 technologies
VerifiedGrowingVisit116.6K/mo$54M31119 Tech25 Leads
Deep Dive

Target's Secret Advertising Engine

How Roundel turned retail data into a $54M media powerhouse

While everyone obsesses over Meta and Google, Target quietly built a $54M media empire that commands 34% organic search traffic without a traditional ad platform. Roundel isn't just an ad network—it's Target's secret weapon for monetizing its 190M weekly shoppers.

$54.4M
Annual Revenue
311
Employees
116K
Monthly Visits
48%
Direct Traffic

"Roundel doesn't sell ads—it sells moments. Moments when Target shoppers are already in discovery mode, ready to be inspired, not interrupted."

The Data Moat

Roundel's true power isn't its ad tech—it's Target's first-party data. With 190M weekly visitors and 73% of traffic coming from undefined (likely direct/US) sources, Roundel operates in a walled garden where purchase intent is crystal clear. They're not guessing what you want; they know what you just bought.

The Organic Search Play

Here's the counterintuitive genius: Roundel ranks #454,057 globally but dominates branded searches. 'Target roundel' (910 monthly volume) and 'roundel' (4,530 monthly volume) show that advertisers actively seek them out. They're not competing for generic keywords—they've become the default choice for brands wanting Target's audience.

The tech stack reveals a pragmatic approach: jQuery and Bootstrap coexist with Tailwind CSS and modern lazy loading. This isn't a startup chasing shiny objects—it's a revenue machine built on what works. The 19 technologies detected show a team shipping fast, not perfect.

  • Built on Target's 190M weekly shopper data moat
  • 34% organic traffic without traditional SEO spam
  • 48% direct traffic signals strong brand recognition
  • Focuses on 'moments' over impressions
  • Lean 311-person team for $54M revenue
Doesn't compete for generic 'ad tech' keywords
Leverages Target's physical + digital footprint
No public pricing or instant signup
Creates 'one-of-a-kind moments' not ad slots
Not a self-serve platform for small businesses
Enterprise-focused with direct relationships

The Retail Media Revolution Is Here

Roundel proves the future of advertising isn't about more ads—it's about better moments. For founders building DTC brands, this is the playbook: own the relationship, monetize the data, and make the brand the product.

What tech stack does Roundel use?

32 detected
Security1
Programming Languages1
CDN1
Cloud & Hosting1
Web Standards2
JavaScript Libraries2
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Microsoft Ads (Bing)
C
Cloudflare
G
Google Tag Manager
G
Google DoubleClick
B
Bing
L
LinkedIn Insight Tag
G
Google Analytics
L
LinkedIn
G
Google Static

How much traffic does Roundel get?

Traffic & Engagement

116.6K
Monthly Visits
1.1
Pages/Visit
0:02
Avg. Duration
91%
Bounce Rate
Monthly Traffic Trend+179%
41.8K
Oct 2025
Oct
29.2K
Nov 2025
Nov
116.6K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
48%
Social
10%
Referrals
7%
Email
0%
Paid
1%

Where is Roundel's audience located?

🌍73.0%
🌍13.1%
🌍6.8%
🌍5.2%
🌍1.9%

What keywords does Roundel rank for?

5 keywords
1target roundel910 vol$4.43
2roundel4.5K vol$0.88
3ad agency for target stores290 vol
4is there a roundel app150 vol
5roundel target280 vol$3.18

How is Roundel's SEO?

Open Graph Image

OG Image preview
og:image

https://roundel.com/wp-content/uploads/2025/04/2_New_Hero_4_8.jpg

Meta Tags

title40 chars

Home - Roundel™ Media Designed by Target

description97 chars

Roundel puts your brand at the center of one-of-a-kind moments to grow sales and lasting loyalty.

og:title

Home

languageEN-US

H1 Tags

h1Tap into the joy of Target

Schema Types

Unknown

What is Roundel's revenue?

$54M
Annual Revenue
311
8%
Employees
$175K
Revenue/Employee
Minneapolis, United States
Headquarters

Who works at Roundel?

Loading leads...

What do customers think of Roundel?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Roundel

What is Roundel's Revenue?
Roundel generates approximately $54M in annual revenue. With 311 employees, that's $175,000 per employee.
What does Roundel do?
Roundel puts your brand at the center of one-of-a-kind moments to grow sales and lasting loyalty.
How fast is Roundel growing?
Roundel employee count has changed by 8% year over year.
What technologies does Roundel use?
Roundel uses 19 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Roundel's competitors?
Roundel's main competitors include Roundel. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Roundel?

Social Profiles

What are Roundel's key pages?

Export roundel.com Data

Download the complete tech stack, analytics, leads, and company data for roundel.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About roundel.com

Roundel puts your brand at the center of one-of-a-kind moments to grow sales and lasting loyalty.

Company Overview

roundel.com
Website
business_and_consumer_services
Industry
#454,057
Global Rank
116.6K
Monthly Visitors
19
Technologies
25+
Employees

roundel.com Social Media

Contact roundel.com

Technology Stack

roundel.com uses 19 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

116.6K
Monthly Visits
91%
Bounce Rate
1.1
Pages/Visit
0:02
Avg. Duration

roundel.com receives approximately 116.6K monthly visitors and ranks #454,057 globally. The website has a bounce rate of 91% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:02 on the site.

The majority of roundel.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is roundel.com?
Roundel puts your brand at the center of one-of-a-kind moments to grow sales and lasting loyalty.
What technologies does roundel.com use?
roundel.com uses 19 technologies including Font Awesome, reCAPTCHA, and 13 more. View the full tech stack analysis above.
How do I contact roundel.com?
You can contact roundel.com through their contact page.
What are roundel.com's social media accounts?
roundel.com is active on linkedin. You can find links to all their social media profiles in the social section above.
Is roundel.com hiring?
Check roundel.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is roundel.com?
roundel.com receives approximately 116.6K monthly visitors and ranks #454,057 globally. Traffic is growing by 299.7% month-over-month.

Related Searches

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This page provides publicly available information about roundel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roundel.com directly at https://roundel.com.