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Rows.com: The AI-Native Spreadsheet
How a 51-person team built a 370K monthly visit platform by reinventing the grid.
Most spreadsheets are static relics of the 1990s. Rows.com is betting that the future of data is dynamic, AI-native, and collaborative. With a lean team of 51 and $6.7M in revenue, they are quietly building the operating system for the modern data stack.
"Rows isn't just a spreadsheet; it's a programmable interface for the internet, powered by AI."
The Tech Stack: Modern & Modular
Rows relies on a battle-tested frontend stack (Ant Design, Material UI) and robust infrastructure (Google Analytics, Segment, Sentry). The presence of PWA (Progressive Web App) technology indicates a strong focus on accessibility and cross-platform performance, allowing their product to feel native without the overhead of traditional desktop apps.
Growth: SEO & Organic Domination
With 50% of traffic coming from organic search, Rows has mastered the 'bottom-up' growth model. They rank for high-intent keywords like 'JSON to table' (7,970 volume) and 'regex generator' (4,890 volume). This suggests their user base isn't just browsing; they are developers and data analysts solving immediate, painful workflows.
The company's leadership team—led by Founder Humberto Pereira and Head of Growth Henrique Cruz—appears to be engineering-heavy (30% of key roles listed are technical). This aligns with their product's complexity: a spreadsheet that can fetch live data, run regex, and integrate with AI models natively.
- The 'Rows AI' feature is their Trojan Horse: turning natural language into spreadsheet formulas.
- Direct traffic accounts for 39% of visits—a sign of strong brand recall and daily active usage.
- Their keyword strategy targets 'utility' searches, capturing users at the exact moment of need.
The Verdict: A Unicorn in the Making?
With 113K backlinks and high retention, Rows is positioned to disrupt the $10B+ spreadsheet market. The question isn't if they'll scale, but how fast they can outpace incumbents like Airtable and Google Sheets.
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5 keywordsHow is Rows's SEO?
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Rows — The AI Analyst Platform
For decision makers who want autonomy over their data. Instead of BI dashboards, copy pasting PDFs, writing SQL queries, scripts, or stitching together spreadsheets, Rows gives business teams the ability to extract, connect, and analyze data just using your words.
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rows.com
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Next level of spreadsheets
I've never seen a spreadsheet like this. I can build my own workflow through HTTP requests and store data in my own CRM. I can centralize everything in my spreadsheets and then send relevant information to the CRM.
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About rows.com
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Technology Stack
rows.com uses 13 technologies across their website including HSTS, reCAPTCHA, Sentry, DoubleClick Floodlight, Google Ads, and more.
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Intercom
E-commerce & Payments
Chargebee
Analytics & Marketing
Segment, Google Tag Manager, Google Analytics
Traffic & Audience
rows.com receives approximately 370.3K monthly visitors and ranks #110,581 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:40 on the site.
The majority of rows.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about rows.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rows.com directly at https://rows.com.