9:41
rows.com
Screenshot of rows.com
rows.com favicon

rows.com

13 technologies
VerifiedGrowingVisit370.3K/mo$7M5113 Tech4 Leads
Deep Dive

Rows.com: The AI-Native Spreadsheet

How a 51-person team built a 370K monthly visit platform by reinventing the grid.

Most spreadsheets are static relics of the 1990s. Rows.com is betting that the future of data is dynamic, AI-native, and collaborative. With a lean team of 51 and $6.7M in revenue, they are quietly building the operating system for the modern data stack.

370K
Monthly Visits
51
Employees
$6.7M
Annual Revenue
113K
Backlinks

"Rows isn't just a spreadsheet; it's a programmable interface for the internet, powered by AI."

The Tech Stack: Modern & Modular

Rows relies on a battle-tested frontend stack (Ant Design, Material UI) and robust infrastructure (Google Analytics, Segment, Sentry). The presence of PWA (Progressive Web App) technology indicates a strong focus on accessibility and cross-platform performance, allowing their product to feel native without the overhead of traditional desktop apps.

Growth: SEO & Organic Domination

With 50% of traffic coming from organic search, Rows has mastered the 'bottom-up' growth model. They rank for high-intent keywords like 'JSON to table' (7,970 volume) and 'regex generator' (4,890 volume). This suggests their user base isn't just browsing; they are developers and data analysts solving immediate, painful workflows.

The company's leadership team—led by Founder Humberto Pereira and Head of Growth Henrique Cruz—appears to be engineering-heavy (30% of key roles listed are technical). This aligns with their product's complexity: a spreadsheet that can fetch live data, run regex, and integrate with AI models natively.

  • The 'Rows AI' feature is their Trojan Horse: turning natural language into spreadsheet formulas.
  • Direct traffic accounts for 39% of visits—a sign of strong brand recall and daily active usage.
  • Their keyword strategy targets 'utility' searches, capturing users at the exact moment of need.
They don't rely on paid ads for growth.
They leverage community-driven SEO.
They don't offer a generic 'Excel clone' experience.
They offer AI-first, programmable automation.
They don't target enterprise sales cycles (no 'Contact Sales' prominent).
They focus on PLG (Product-Led Growth) with a self-serve signup flow.

The Verdict: A Unicorn in the Making?

With 113K backlinks and high retention, Rows is positioned to disrupt the $10B+ spreadsheet market. The question isn't if they'll scale, but how fast they can outpace incumbents like Airtable and Google Sheets.

What tech stack does Rows use?

23 detected
Error Tracking1
Customer Support1
E-commerce & Payments1
Web Standards1
Tracking & Analytics10
G
Google Tag Manager
S
Segment
I
Intercom
G
Google Static
S
Sentry
S
Segment
G
Google Tag Manager
G
Google DoubleClick
G
Google Analytics
I
Intercom

How much traffic does Rows get?

Traffic & Engagement

218.8K
Monthly Visits
+39.9%
3.3
Pages/Visit
10:19
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend+29%
170.0K
Oct 2025
Oct
156.4K
Nov 2025
Nov
218.8K
Dec 2025
Dec

Rankings

#169,364
Global Rank
#8,086
Ukraine Rank
Computer Software and Development
Category

Backlinks & Authority

113.6K
Backlinks
5.0K
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend-41%
192.0K
Jul 2025
Jul
107.0K
Aug 2025
Aug
102.5K
Sep 2025
Sep
105.0K
Oct 2025
Oct
121.1K
Nov 2025
Nov
113.6K
Dec 2025
Dec

Search Traffic

Organic
116.7K

Top Organic Keywords

#8row
1,300 vol59.3%
#4regex generator
140 vol33.3%
#17ppi calc
480 vol3.7%
#16ppi calculator
480 vol3.7%
#44sentiment analysis
140 vol

Where is Rows's audience located?

🇺🇦Ukraine22.1%
🇬🇧United Kingdom13.1%
🇺🇸United States10.9%
🇮🇩Indonesia9.6%
🇮🇳India6.8%

Who competes with Rows?

Device Distribution

Desktop22.8%
Mobile77.2%

What keywords does Rows rank for?

5 keywords
1rows35.7K vol$0.93
2rows ai1.9K vol$0.40
3row ai870 vol
4json to table8.0K vol$2.50
5regex generator4.9K vol$3.03

How is Rows's SEO?

Open Graph Image

OG Image preview
og:image

https://rows.com/media/share.png

Meta Tags

title10 chars

Untitled 1

og:title

Rows — The AI Analyst Platform

og:description

For decision makers who want autonomy over their data. Instead of BI dashboards, copy pasting PDFs, writing SQL queries, scripts, or stitching together spreadsheets, Rows gives business teams the ability to extract, connect, and analyze data just using your words.

languageEN

What is Rows's revenue?

$7M
Annual Revenue
51
4%
Employees
$131K
Revenue/Employee
Berlin, DEU
Headquarters

Who works at Rows?

Loading leads...

What do customers think of Rows?

rows.com

rows.com

3.7
1 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/24/2020

Contact Information

Address:
US

Reviews (1)

Filter by rating:
João Azevedo
12/24/2020
🇵🇹 Portugal1 reviewsBasicLinkVerified
Next level of spreadsheets

I've never seen a spreadsheet like this. I can build my own workflow through HTTP requests and store data in my own CRM. I can centralize everything in my spreadsheets and then send relevant information to the CRM.

Frequently Asked Questions about Rows

What is Rows's Revenue?
Rows generates approximately $7M in annual revenue. With 51 employees, that's $130,500 per employee.
How fast is Rows growing?
Rows has grown by 39.9% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Rows?
When visiting Rows, visitors view an average of 3.3 pages per visit, and spend around 10:19 on the site, and the bounce rate is 67.6%.
How do people find Rows?
102.2K people (47%) visit Rows directly. 116.7K (53%) find them through organic search.
Who uses Rows?
Rows's top market is Ukraine with 48.3K visitors (22.1%). United Kingdom is 2nd with 28.7K (13.1%). United States is 3rd with 23.9K (10.9%).
What technologies does Rows use?
Rows uses 13 technologies across their website including Security, Error Tracking, Advertising. Key technologies include HSTS, reCAPTCHA, Sentry, DoubleClick Floodlight, Google Ads.
Who are Rows's competitors?
Rows's main competitors include CURLS. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rows?
Rows has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Rows?

What are Rows's key pages?

Export rows.com Data

Download the complete tech stack, analytics, leads, and company data for rows.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About rows.com

Company Overview

rows.com
Website
computers_electronics_and_technology
Industry
#110,581
Global Rank
370.3K
Monthly Visitors
13
Technologies
4+
Employees

rows.com Key Pages

Contact rows.com

Technology Stack

rows.com uses 13 technologies across their website including HSTS, reCAPTCHA, Sentry, DoubleClick Floodlight, Google Ads, and more.

Security

HSTS, reCAPTCHA

Error Tracking

Sentry

Advertising

DoubleClick Floodlight, Google Ads

Customer Support

Intercom

E-commerce & Payments

Chargebee

Analytics & Marketing

Segment, Google Tag Manager, Google Analytics

Traffic & Audience

370.3K
Monthly Visits
38%
Bounce Rate
3.7
Pages/Visit
1:40
Avg. Duration

rows.com receives approximately 370.3K monthly visitors and ranks #110,581 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:40 on the site.

The majority of rows.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rows.com?
rows.com is a website that you can visit at https://rows.com. Use TechList.ai to discover the technologies, analytics, and company information about rows.com.
What technologies does rows.com use?
rows.com uses 13 technologies including HSTS, reCAPTCHA, Sentry, and 7 more. View the full tech stack analysis above.
How popular is rows.com?
rows.com receives approximately 370.3K monthly visitors and ranks #110,581 globally. Traffic is growing by 15.1% month-over-month.

Related Searches

rows.com pricingrows.com reviewsrows.com alternativesrows.com loginrows.com careerswhat is rows.comrows.com tech stackrows.com contactrows.com vs competitorsrows.com featureshow to use rows.comrows.com integrations

This page provides publicly available information about rows.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rows.com directly at https://rows.com.