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roylco.com
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roylco.com

26 technologies
VerifiedGrowingVisit9.0K/mo$4M3126 Tech7 Leads
Deep Dive

Roylco: The Unsung Giant of K-12 Classrooms

How a 31-person company generates $4.3M in revenue selling physical educational tools.

In a world obsessed with SaaS and digital scaling, Roylco operates a counter-intuitive playbook: they design and manufacture physical arts & crafts products for schools, generating $4.3M in revenue with a lean team of just 31 employees. They are the definition of a 'quiet giant' in the education sector.

$4.3M
Annual Revenue
31
Employees
8,951
Monthly Visits
48%
Direct Traffic

"Roylco proves that in education, physical tactile learning tools still command massive value—no app store required."

The SEO Anomaly

Despite a global rank of #2.4M, Roylco's traffic profile is fascinating. 48% of their traffic is direct, suggesting high brand recall among educators who know exactly where to go. However, their organic search strategy reveals a massive opportunity: they rank for 'roylco' (530 volume) but miss broader terms like 'tangrams' or 'classroom crafts' where they could dominate.

The Educator's Dilemma

Roylco targets a specific pain point: the scarcity of reliable, engaging physical materials. While competitors pivot to tablets, Roylco doubles down on 'teacher-favorites'—tactile puzzles, science kits, and art supplies. Their 'Become A Distributor' headline suggests a B2B2C model that bypasses direct consumer marketing in favor of wholesale relationships with educational suppliers.

The company's tech stack reveals a modern foundation (Tailwind CSS, Vite) layered over legacy e-commerce infrastructure. Interestingly, they rely on third-party tools for blog content and privacy management (Yotpo, Cookiebot), signaling a pragmatic approach: build the core product, outsource the rest.

  • Niche Dominance: They own specific product categories like 'tangrams oversized puzzles' (280 monthly search volume).
  • Lean Operations: $138k revenue per employee is high for a manufacturing/distribution hybrid.
  • Brand Moat: 53% of organic traffic is branded, indicating strong word-of-mouth in physical school networks.
No advanced structured data (Unknown schema types)
High direct traffic (Brand loyalty)
Low global visibility (#2.4M rank)
Strong wholesale/distributor pipeline
Minimal content marketing (Blog is outsourced)
Specialized product focus (Arts & Crafts)

The Physical Product Playbook

Roylco isn't trying to be a unicorn. They are a profitable, low-overhead cash machine serving a timeless need.

What tech stack does Roylco use?

35 detected
Security1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments1
Analytics & Marketing2
Web Standards2
Build Tools1
UI Libraries1
Tracking & Analytics9
G
Google Analytics
C
Cloudflare
J
jsDelivr
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
A
Analytics Service

How much traffic does Roylco get?

Traffic & Engagement

9.0K
Monthly Visits
1.8
Pages/Visit
0:33
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-36%
13.9K
Oct 2025
Oct
7.8K
Nov 2025
Nov
9.0K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
48%
Social
13%
Referrals
8%
Email
0%
Paid
1%

Where is Roylco's audience located?

🌍69.9%
🌍22.2%
🌍7.9%

What keywords does Roylco rank for?

5 keywords
1roylco530 vol
2tangrams oversized puzzles280 vol
3royclo230 vol
4tanagrams oversized280 vol
5roylco canada150 vol

How is Roylco's SEO?

Open Graph Image

OG Image preview
og:image

https://roylco.com/wp-content/uploads/Home-Page-Hero-Desktop.jpg

Meta Tags

title9 chars

Home Page

description141 chars

Roylco designs and manufactures teacher-favorites and educational products and arts & crafts for students everywhere. Discover our home page.

languageEN-US

H1 Tags

h1The Joy of Learning
h1Become A Distributor
h1Get 15% Off

Schema Types

Unknown

Who works at Roylco?

Loading leads...

What do customers think of Roylco?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Roylco

What is Roylco's Revenue?
Roylco generates approximately $4M in annual revenue. With 31 employees, that's $140,000 per employee.
What does Roylco do?
Roylco designs and manufactures teacher-favorites and educational products and arts & crafts for students everywhere. Discover our home page.
How fast is Roylco growing?
Roylco employee count has changed by 0% year over year.
What technologies does Roylco use?
Roylco uses 26 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Roylco's competitors?
Roylco's main competitors include Spoleto Festival USA, The Warehouse Theatre, Flamenco Arts, Charleston Symphony Orchestra, Roylco. These companies operate in similar markets and compete for the same customer base.

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How to contact Roylco?

What are Roylco's key pages?

Export roylco.com Data

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Raw JSON Data

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About roylco.com

Roylco designs and manufactures teacher-favorites and educational products and arts & crafts for students everywhere. Discover our home page.

Company Overview

roylco.com
Website
science_and_education
Industry
#2,399,780
Global Rank
9.0K
Monthly Visitors
26
Technologies
7+
Employees

roylco.com Key Pages

Contact roylco.com

Technology Stack

roylco.com uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Traffic & Audience

9.0K
Monthly Visits
39%
Bounce Rate
1.8
Pages/Visit
0:33
Avg. Duration

roylco.com receives approximately 9.0K monthly visitors and ranks #2,399,780 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:33 on the site.

The majority of roylco.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is roylco.com?
Roylco designs and manufactures teacher-favorites and educational products and arts & crafts for students everywhere. Discover our home page.
What technologies does roylco.com use?
roylco.com uses 26 technologies including Font Awesome, Google Fonts, HSTS, and 20 more. View the full tech stack analysis above.
How do I contact roylco.com?
You can contact roylco.com through their contact page.
What are roylco.com's social media accounts?
roylco.com is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is roylco.com?
roylco.com receives approximately 9.0K monthly visitors and ranks #2,399,780 globally. Traffic is growing by 15.4% month-over-month.

Related Searches

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This page provides publicly available information about roylco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roylco.com directly at https://roylco.com.