While Western e-commerce giants struggle for market share, Ukraine's Rozetka commands a fortress of domestic loyalty, generating 55 million monthly visits with a brand so ingrained it becomes a verb for online shopping.

"Rozetka isn't just a marketplace; it's the default operating system for Ukrainian commerce, where 'searching on Rozetka' has replaced the generic act of online shopping."

The company's revenue of $240.6M on a headcount of 1,185 employees suggests a lean operational model relative to its gross merchandise volume. Unlike many e-commerce platforms that struggle with unit economics, Rozetka's direct traffic (36%) significantly lowers customer acquisition costs, allowing them to reinvest in logistics and inventory rather than paid ads.

• Search Monopoly: Owns 633k monthly searches for its brand name alone, creating a massive moat against competitors.
• Trustpilot Paradox: Holds a 3.3/5 rating with 91 reviews, suggesting a disconnect between scale and customer service perception—a common growing pain for hyper-scale marketplaces.
• Social Ecosystem: Active on TikTok and Instagram, adapting a traditional e-commerce model to Gen Z consumption habits.