rsg.nl
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RSG: The Dutch Finance Matchmaker
A niche recruiting firm that dominates a tiny, lucrative market
In the hyper-competitive world of Dutch finance recruiting, RSG isn't playing the volume game. They are playing the precision game, targeting the most critical roles in Finance & Control and Audit with surgical focus.
"RSG proves that in a crowded recruiting market, specificity is the ultimate growth hack."
The Niche Strategy
While generalist recruiters fight over volume, RSG targets high-value specialists. Their keyword strategy reveals a focus on specific roles like 'Business Controller' and 'Register Controller.' This isn't a job board for everyone; it's a curated network for the elite. With 83 employees generating an estimated $10M in revenue, they are pulling in roughly $120k per head—a healthy margin for a service-based firm.
Traffic & Trust
The traffic numbers tell a fascinating story of a 'dark funnel.' With only 2,268 monthly visits and a global rank of #6.6M, RSG is invisible to the broader web. Yet, 50% of their traffic is direct. This indicates a powerful referral engine and high brand recall among a small, elite circle. They don't need millions of visitors; they need a few hundred highly qualified matches.
Their tech stack is modern but pragmatic. Built with Tailwind CSS and Vite, the site is fast and responsive. However, the backlink profile is virtually non-existent, suggesting they rely on offline networking and LinkedIn rather than content marketing. This is a classic 'high-touch, low-scale' model.
- Dominates the 'Finance Controller' niche in the Netherlands
- 50% direct traffic indicates strong brand recall and referrals
- Lean operation: ~$120k revenue per employee
- Heavy reliance on LinkedIn for professional networking
The 'Anti-Growth' Growth Model
RSG thrives by ignoring mass-market tactics. For founders, this is a lesson in picking a lane so narrow that competition evaporates.
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Open Graph Image
https://www.rsg.nl/wp-content/uploads/2025/05/contact-formulier-generiek.jpg
Meta Tags
RSG: Human Key Solutions – voor opdrachtgevers en professionals
Kennisspecialisten voor Finance & Control, Audit Risk & Compliance. Voor opdrachtgevers en professionals vinden wij de juiste match! Meer weten?
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About rsg.nl
Kennisspecialisten voor Finance & Control, Audit Risk & Compliance. Voor opdrachtgevers en professionals vinden wij de juiste match! Meer weten?
Company Overview
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Technology Stack
rsg.nl uses 18 technologies across their website including Google Maps, Font Awesome, Google Fonts, Cloudflare Turnstile, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
Cloudflare Turnstile
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
rsg.nl receives approximately 2.3K monthly visitors and ranks #6,650,555 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:34 on the site.
The majority of rsg.nl's traffic comes from .
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